PinnacleU HR

Problem Statement

Communicating our message effectively to the users via the right digital channels.

Responsibilities

● Build and deploy ads through paid channels at the direction of the campaign manager.

● Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup.

● Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns.

● Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc.

● Partner with internal teams to ensure all ad products are thoroughly vetted for operational use.

● Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.

● Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns.

● Proactively seek out new tools and opportunities to improve our advertising efforts.

● Participate in or facilitate special marketing projects as required

Requirements

● 3+ years of experience with Programmatic Ad Planning, Execution & Analysis.

● Experience with App first businesses will be an advantage (travel,

transportation/commute & e-commerce Exp)

● High affinity for people who've worked on targeting US customers.

● You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.)

● Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates.

● Deep understanding of Google & Facebook paid to advertise. ●Knowledge of SEO will give you a competitive advantage.

● Have proven experience in managing B2C campaigns.

● Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.

● Exceptional project management and communications skills are essential to collaborating with a remote team.

● Strong process orientation & documentation ethic. Strong analytical skills.

● Growth mindset and willingness to learn.

● Must have experience with Outbrain, Taboola & Other third-party networks

Potential Growth Paths

● Performance Marketing Manager

● Campaign Manager

● Customer Marketing Manager

● Content Marketing Manager

Job description

We are looking for an Academic Counsellor to join our administrative staff. The successful candidate will divide his or her time equally between administrative tasks and providing students with guidance and support. They should be able to take responsibility for nurturing,

acquiring, growing, and strengthening higher education customers across the world. Most importantly to believe in their consultative approach, identifying the needs of the customers and being able to marry off with the product offering/s.

Job Responsibility:

● Build a relationship with the learners who contact Masters’ Union, and be their guiding hand and familiarise them with the product, our vision, and the big picture.

● Understand learners' career needs and guide them with relevant information.

● Handle inbound calls and make outbound calls for follow-ups. Handle learner interactions and queries. Fix appointments and demo sessions on a daily basis.

● Provide timely and accurate responses to learners/parents.