My Yoga Teacher

Product Designer - Job Description

As a Product designer at myYogaTeacher, you will have a chance to define how our students and teachers use our platform. You will have an opportunity to create an empathetic product experience via pragmatic storytelling, detailed flow mapping, interactive prototyping and product testing to create designs that are polished and easy to use.

You will be communicating, ideating and pitching frequently in front of your peers across product, business, tech and growth marketing. You will work closely with management, product managers, marketing, operations and development team to create engaging and user-centric experiences. We expect you to work with our design system to bring in fresh approaches, insights, frameworks and to be great at conveying what’s best for the user to interact with a seamless product.

Your responsibilities include defining product specifications, creating digital assets and designing fully functional products. To be successful in this role, you should have an eye for detail, understand UI and UX needs of our users and be able to translate requirements into practical product features.

Ultimately, you will help us build products that are easy to use and visually appealing to our students and teachers.

What would you be doing?

• You will work in a world class design team to own and drive product design and set the experience bar for our students and teachers
• You will be mapping requirements by continuous interaction with product managers
• You will be upholding the voice of the end-user and defending design choices
• You will create quick sketches, comprehensive wireframes, rich visuals, and interactive prototypes to deliver finished design deliverables
• You will maintain and enrich our user experience across both web and native app platforms by continuous benchmarking and iterations (even post-launch)
• You will translate quantitative and qualitative behavioural data and competitive analysis into design solutions
• You will offer multiple solutions to problems and make tradeoff recommendations
• You will drive design quality, usability and accessibility standards
• You will collaborate across teams to improve, maintain and optimise our interaction and visual design systems

What is your background?

• 2+ years of professional experience with design and development of highly interactive products and digital interfaces such as websites, mobile web, and native apps.
• Sound proficiency in user-centred design processes and interaction design principles
• Excellent knowledge of web standards, native mobile design systems (iOS and Android), progressive improvements, dynamic content retrieval, and responsive/adaptive design techniques
• You have a portfolio that details strong interaction, thought process and visual design skills
• Deep understanding of typography, layout and composition, information architecture, colour theory, fluid grid systems, animation and transitions
• A tendency to think between the layers and drive your goals via motion rich interactions
• An ability to create detailed interconnected design flows while being able to imagine movement and co-relation between different components to create user delight
• Deep understanding of Figma and other design tools

Who are you?

• You demonstrate humility and the ability to take feedback collaboratively
• Your portfolio has examples of interaction design and visual design that is elegant, innovative and uses the latest design standards
• Your design decisions are backed by data, user feedback, competitive analysis and customer needs
• You are an expert Product designer looking to bring innovation in the way people use and interact with digital products.
• You are curious, humble, patient and attentive to user needs and the little details mean everything to you
• You have the ability to put yourself in the shoes of the users, creating user personas, and understanding where they are coming from
• You feel that your iterative design process is to ship fast and continuously upgrade and improve and feel that design is never 100% complete
• You have empathy for the end-user and can remove personal bias from design tasks
• You are equally split between form and function; creative and analytical thinking
• You are driven to be a part of amazing, high-quality work and nothing less excites you
• As a designer, you feel that you are about a lot more than your design tools
• You are exceptional at communicating your ideas and persuading people to believe in your vision and to work together towards it
• You are typically the one using a whiteboard in a meeting or discussion

Culture

• Student centric: Ability to put student interest above everything else. Demonstrate respect for students and ensure that students get the best service possible
• Professional: Cares deeply about his/her profession and invests in professional growth
• Respect for the team: Respects everybody's right to have opinions. Affirms the positive in other people
• Risk-taking: Embrace challenges, try new approaches and be ok with all failures expect the failure to learn

Backlink Builder / SEO Executive

Roles & Responsibilities:

• Conducting comprehensive research and analysis to identify potential backlink opportunities from reputable websites, blogs, and online platforms within the yoga and wellness industry.
• Building and nurturing relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage, guest blogging opportunities, and other PR opportunities that result in backlinks.
• Pitching compelling story ideas, press releases, and content collaborations to relevant media outlets and publications to generate positive publicity and acquire backlinks.
• Crafting persuasive and engaging outreach emails, pitches, and press materials that highlight the value proposition of our brand and content to potential link partners.
• Implementing effective PR strategies and tactics to enhance brand visibility, credibility, and authority in the yoga and wellness space while acquiring high-quality backlinks.
• Collaborating with the SEO team to align backlink building efforts with overall SEO goals and strategies, including keyword targeting, anchor text optimization, and link relevancy.
• Ensuring that all backlink acquisition activities comply with ethical SEO practices and industry guidelines, avoiding tactics that may risk penalties from search engines.
• Monitoring backlink profiles, analyzing competitor backlink strategies, and leveraging SEO tools to track backlink acquisition progress, assess link quality, and identify opportunities for improvement.
• Staying informed about the latest trends, best practices, and algorithm updates in both SEO and PR industries to adapt strategies and tactics accordingly.
• Providing regular reports and updates on backlink building activities, PR initiatives, and their impact on website traffic, search rankings, and overall online visibility.
• Continuously expanding knowledge and skills in SEO, PR, and backlink building through training, professional development, and networking within the industry.

Preferred candidate profile:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in backlink building, PR, or digital marketing, with a focus on the yoga and wellness industry.
• Minimum of 2 years of experience in backlink acquisition, PR outreach, or digital marketing roles, preferably within the health, wellness, or lifestyle sectors.
• Strong understanding of SEO principles and best practices, with experience in keyword research, on-page optimization, and link building strategies.
• Demonstrated ability to build and maintain relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage and backlink opportunities.
• Excellent communication and negotiation skills, with the ability to craft compelling pitches, press releases, and outreach emails that generate positive responses and backlink placements.
• Proficiency in PR tools and platforms, such as Cision, Muck Rack, or HARO, for media monitoring, outreach management, and journalist database access.
• Familiarity with SEO tools and analytics platforms, including Google Analytics, SEMrush, Ahrefs, or Moz, for tracking backlink performance, keyword rankings, and website traffic.
• Creative thinking and problem-solving abilities, with a proactive approach to identifying new backlink opportunities and PR strategies.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet tight deadlines.

SEO Writer

Roles & Responsibilities :

• Conducting in-depth keyword research and analysis to identify relevant topics and search terms within the yoga and wellness niche.
• Collaborating with the SEO team to implement keyword strategies effectively into content planning and creation.
• Crafting well-researched, keyword-optimized content that aligns with both SEO requirements and yoga principles.
• Developing captivating headlines and meta descriptions that entice users to click through to the website.
• Ensuring that title tags and content subject are optimized with relevant keywords for maximum search visibility.
• Creating engaging and informative blog posts that delve into various aspects of yoga, including poses, benefits, mindfulness techniques, and wellness practices.
• Integrating internal and external links strategically within content to improve SEO and provide additional value to readers.
• Maintaining a consistent writing style, tone, and voice across all content pieces to reinforce brand identity and appeal to the target audience.
• Staying updated on the latest trends and developments in both the yoga industry and search engine algorithms to inform content strategy adjustments.
• Collaborating with yoga experts or instructors to validate content accuracy and provide insights into audience preferences and interests.
• Monitoring website performance metrics, including organic traffic, keyword rankings, and user engagement, to assess content effectiveness and identify areas for improvement.

Preferred Candidate Profile : 

• Bachelor's degree in English, Journalism, Marketing, or a related field.
• Proven experience as an SEO Content Writer with a focus on yoga and wellness.
• Minimum of 3 years of experience in content writing and editing, preferably within the yoga, health, or wellness industry.
• Familiarity with content management systems such as WordPress and GraphCMS, with experience in optimizing content for these platforms.
• Solid understanding of SEO principles and best practices, including keyword research, on-page optimization, and link building strategies.
• Proficiency in tools such as Google Analytics, SEMrush, or Ahrefs for monitoring and analyzing content performance.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Passion for yoga and wellness, with basic knowledge of yoga principles, practices, and terminology.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
• Excellent English writing and editing skills, with a keen eye for detail and adherence to brand guidelines.