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Premium Men's D2C Grooming Brand| GGN
- Managing and overseeing the organization's e-commerce business efforts
- Identifying opportunities for growth within existing e-commerce accounts, and developing new Marketplace customers
- Heading the planning and execution of the marketing strategies to promote services to online customers
- Creating reports in the system to track product sales
- Leading development of tailored marketing campaigns
- Continually monitoring the campaigns in progress and optimizing as needed.
- Using data to create strategic plans
- Collaborating with a cross functional team to ensure technical capability to deliver, measure and optimize the success of e-commerce marketing campaigns.
- Creating comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign.
What you need to have:
- Bachelor's degree in a quantitative, test-driven field or equivalent experience.
- B.Tech / B.E. preferred
- Minimum 3 years' experience in E-commerce marketing including responsibility for campaign development and strategy
- Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems
- Proficient in Microsoft Suite
- Must have experience in Amazon Marketing Services (AMS), Search Engine Optimization (SEO)
- Must have worked in a fast paced startup
Early Stage Funded Startup
About this role
You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.
- Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
- Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
- Identify the right keywords for Zenskar to optimize on - both head, and long tail
- Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
- Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
- Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
- Hire as the team grows and mentor junior folks
Job Description : SEO executive (4-5 years of exp)
We are looking for someone who has -
- Deep knowledge of offpage and preferably good knowledge of onpage
- Worked on increasing rankings, traffic, content marketing.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Excellent time management skills.
- Solid knowledge of Backlinks
- Experience in HTML coding and JavaScript.
- Understanding of what works for and against Google’s algorithms.
- Keeps upgrading knowledge.
- Experience in using tools like Ahrefs, SEMrush and others
- Good communication skills.
A bit about us:
Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.
We're empowering the next generation of individuals and businesses to access any service
which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.
What you will get:
- To be a part of the Core-Team 💪
- Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
- High Growth Work Environment ⚙
What we are looking for:
- An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
- Ability to take Ownership of your work
- Track record of launching growth initiatives
Role:
- Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
- Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
- Optimizing content using SEO best practices.
- Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
- Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
- Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth
Qualifications:
- 1+ years of marketing/content experience
- Track record of launching growth initiatives
- Experience/curiosity in the Fintech space
Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam
Skills (Mandatory skills)
Planning, implementing and managing company's overall SEO strategy
Experience of web marketing, web analytics, content strategy planing, link building, and keyword strategy
Expert in Competitor analysis
Reporting
Responsible for leading and mentoring SEO team to drive business goals
Off-page seo
Audit
Personality traits-
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and Good time-management + problem-solving skills
Excellent written and verbal communication skills
Responsibilities-
- Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Identify key SEO KPIs. Brainstorm new and creative SEO growth strategies
- Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined
- Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Identify new sources for high quality relevant backlinks
- Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities
Preferred-
Person who has worked his way up from technical SEO, SEO Manager, Sr Manager, SEO Strategist. Preferably working in SEO agencies handling multiple clients SEO projects strategy
Experience range-
10- 15years
Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
1. seo
2. sem
3.. adwords
4. facebook ads
5. link building
6. content writing