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an Indian multinational consumer goods company
- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
A full Funnel Media Agency
About the Company
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.
Roles & responsibilities:
• Proven experience in Digital Marketing and an understanding of Media channels.
• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective
• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)
• Flair for communication and presentation to engage and influence stakeholders positively.
• Creation of tactical plan presentation and supporting media plan templates
• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments
• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights
• Set budget allocation & key channels identified for each to hit the objective
• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
• Work on the brand portfolio, brand positioning, and GTM strategy as necessary
• Expertise in problem-solving and technology development.
Requirements:
• At least 4 years of relevant experience (strategy, media, consulting, research)
• Experience in digital media, advertising, marketing
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs
• Understanding of brand and DR objectives
• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.
Responsibilities:
- Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
- Supervising the department and providing guidance and feedback to other marketing professionals
- Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
- Produce ideas for promotional events or activities and organize them efficiently.
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports.
- Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
- Conduct general market research to keep abreast of trends and competitor's marketing movements.
- Control budgets and allocate resources amongst projects.
- Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
- Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
- Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
- Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
- Follow it up with concept note, as first step of initiating any promotion.
- Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
- Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.
Requirements:
- Proven experience as Marketing & excellent organising skills,
- Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude
Mission to build the worlds largest menstrual health company
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.
https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
To derive long term and relevant insights through data driven Marketing resulting in better decision making. The role is expected to be significantly future focused and forward digital thinking of the organization.
Qualification & Experience :
- At least 7+ years of experience working in in developing and implementing digital marketing strategies
- Strong Experience in building effective Demand Creation initiatives
- Social Media Influencer Marketing - To strengthen our digital presence
- Content Marketing & SEO Data based marketing; Data acquisition and deploying data based marketing campaigns
- Knowledge of DTC / E-Comm Platforms.
Key Deliverables of the role :
1. Identify trends, patterns and concerns emerging from data (internal/ external) and convert them into insights/ hypothesis. Test these hypotheses and present with recommendations for positive business impact.
2.Build Digital Influence: Publish and collaborate with brands to move Digital Quotient across Org globally. (India, SEA, Bangladesh, MENA)
3. Create Digital transformation agenda for India & International - Bangladesh, MBL & MENA
4. Marketing measurement - deep diving and understanding the conversion funnel on DTC
& Ecom to help brands grow & convert better.
5. Digital Infrastructure: Help set up, manage, expand & measure content platform & strategies. Build infrastructure to support Digital Marketing
6. Digital Enablement: Help in creating and driving digital learning quotient in the org. Share knowledge and new trends in digital world, Enable usage of best practices and digital playbooks across Org.
7. Research competition, investigate benchmarks and provide suggestions for improvement
Responsibilities
- Drive new business and build strong relationships with existing clients.
- Grow and drive profitability in the unit numbers.
- Common Point of contact for Client and Agency.
- Taking client briefing and de-briefing the agency spocs.
- Ideation of digital campaigns basis business requirements /trendings.
- Presentation of thoughts to senior management.
- Handling coordination of digital media plans.
- Ensuring the execution as per the plan.
- Task Planning and management for the team.
- Address client queries effectively and in a timely manner.
- Liaison for requirements related to any campaigns.
- Reporting - Campaign /website / social.
- Keep a track of campaign deliverables wrt to committed numbers.
- Monthly review preps.
Requirements
- Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
- Communication - Oral / Written.
- In-depth understanding of online marketing tools and social media platforms.
- Ensuring timely approvals from clients.
- Invoice processing and closures with Finance.
- Good knowledge of 360 Digital Marketing Aspects.
- Cross function Team Management.
Digital library portal for storytellers
This Mumbai-based Tech startup was founded in 2015 and their brand partners include Pedigree, Yippee, Yes Bank, FICCI, Collegedunia, KidZania, Oven Story.
Our client aims at building a creative ecosystem that allows everyone to contribute in the field of literature, through their platform
What you will do:
- Planning and executing various paid campaigns on Facebook & Google Ads
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Coordinating with sales team and creating marketing campaigns
- Preparing emails to send out to customers
- Brainstorming new and creative growth strategies through digital marketing
- Lead generation and managing social media calendar
What you need to have:
- 3+ Years of Experience in Digital Marketing and previous experience in publishing / content industry will be preferred
- Experience in executing paid social media campaigns on various platforms
- Knowledge of video and picture editing software such as Adobe, Canva, etc.
- Must be able to juggle multiple projects at the same time
- Incredible attention to detail & Problem solving skills
- Excellent understanding of all social media platforms
- Must have understanding & knowhow of various marketing and analytical tools
- Experience of SEO & Content Marketing will be added advantage
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- A sense of ownership and ability to work independently
- Ability to think out of box, fast learner and a team player
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Marketing Generalist
Description:
This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you!
Competencies:
- Able to multitask independently with minimal supervision
- Naturally able to think critically and take independent decisions
- Meticulous with project documentation
Skills:
- Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
- Highly proficient with Microsoft Office (Excel, PowerPoint)
- Experience with agile project planning and management will be a plus
Experience:
- Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Ability to write/execute creative and project briefs and communicate technical info with ease.
Location and Type:
Remote, Full-time
Evaluation:
Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.
The purpose of this job is to be a part of the digital marketing team of a fast-growing online first Ayurvedic products brand and actively work on the digital promotion and campaigns of the brand
- Develop and manage digital marketing campaigns
- Oversee the social media strategy of the brand and work with an agency
- Periodically run website audits for the company’s websites and pass on feedback to the tech team
- Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Attend networking events
Education Qualifications:
Minimum Graduate, PG & MBA preferred
Experience & Skills:
- Minimum of 1-2 years work experience
- E-commerce experience preferred
- Consumer good experience preferred
- Proficiency in MS office and online tools for digital marketing