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- Promoting business on social media for improving brand awareness and generating traffic through social media engagement
- Create and manage link building strategies, content marketing strategies, and social media presences
- Developing content calendars on a weekly and monthly basis for the company
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Creating engaging social media content
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Developing graphics, video, and collaterals
- Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- In-depth working knowledge of Facebook, Twitter, Instagram, and Google+
- Experience with social media analytics, including Google Analytics and Facebook Insights
- Basic knowledge of Photoshop
- Must have a reach of a minimum of 10K followers on various social media platforms
- Strong working knowledge of marketing terms
- Must be self-motivated and open to learning and sharing new ideas
- Practical experience with social media campaigns
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
1. Regularly produce various content types, including email, social media posts, blogs, and white papers.
2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
3. Edit content produced by other members of the team.
4. Collaborate with other departments to create innovative content ideas.
5. Create eye-catchy and innovative headlines and body copy.
6. Writing a wide variety of topics for multiple platforms
Content Writer Skills:
• Excellent verbal and written communication skills.
• 1-6 years of experience in technical writing.
• Creative and innovative thinker and planner.
• Assists team members when needed to accomplish team goals.
• Good interpersonal and communication skills
• Familiarity with keyword placement and SEO
• The ability to consistently meet tight deadlines
Why should you join us:
· Fixed working timings- 5 days working
· Attractive Incentives
· Young & Vibrant work culture
Platform to discover and shop from independent brands and re
Job Responsibilities:
● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs
ensuring high repeat rate
Should have worked on branded content / content marketing
● Ensuring a mix of client objectives & LBB tonality
● Social Media Marketing & execution for sales collaborations
● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from
brief to deliverables
● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion
● Mapping daily progress of branded content & reporting the success of a campaign post closure
● Keeping up with client deadlines & incorporating feedback/changes
Duties of an SEO Content Writer
- Write long-form articles on a variety of crypto-relevant topics that keep our community well-informed and knowledgeable on anything crypto.
- Work with a team of copywriters, editors, and designers to create impactful and on-trend content for the crypto community.
- Perform competitor's content analysis to make sure we do not miss any opportunities.
- Keep abreast with the latest crypto and industry trends, consistently contributing fresh ideas to content creation.
- Manage content calendar and continually optimize content (including blog & academy articles, FAQ articles, and Crypto education but not limited) to drive traffic, engagement and brand promotion.
- Optimize content considering SEO and Google Analytics.
WHO CAN APPLY
- Excellent creative writing ability, proven with available examples
- Intricate knowledge of Defi, blockchain, and cryptocurrencies
- Knowledgeable in SEO and popular CMS (WordPress)
- We're looking for someone who can cut through the noise and write with authority, context and wit.
- Clear, concise and unambiguous writing style (Has a good understanding of what makes content great, can prepare, rewrite and edit copy to improve readability)
- Is a Grammar Nazi, has proofreading skills
- Ability to use analytics tools. Preferably knowledgeable on Google Analytics, SEMrush, ahrefs, Google trends, buzz sumo or other SEO tools (From traffic numbers to conversion rates, you understand how to measure the performance of Content )
About CoinGape:
Coingape has emerged as a trusted news source for Cryptocurrency and blockchain. CoinGape comprises an experienced team of native content writers and editors working round the clock to cover news globally and present news as a fact rather than an opinion.
- CoinGape comes in the top 10 crypto news media: https://www.similarweb.com/site/coingape.com/
- We have more than 2 Million highly engaged users monthly.
- Our news can be found on almost all of the financial news aggregators and apps, including TradingView, NewsNow, Crypto News app, CoinGecko and coinmarketcap.
- Our content is often quoted by large media outlets and such influencers as Peter Brandt, Thomas Lee, Peter Schiff, Dan Tapiero, Robert Kiyosaki, John Bollinger, Cameron and Tyler Winklevoss, John McAfee and Max Keiser.
Site: https://coingape.com
2) Ensure content remains recognizable, up to date and exciting to readers.
Role and Responsibilities:
- Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Define most important social media KPIs
- Manage and oversee social media content.
- Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
- Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
- Use social media marketing tools
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Communicate with industry professionals and influencers via social media to create a strong network
- Facilitate scaling brand and company awareness through various social media channels
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Requirement and Qualification:
- Minimum 5 years of experience as a Social Media Specialist or similar role
- Bachelor's degree in business, marketing, journalism, public relations or related field
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills
Skills:
- Should have Extensive command of the English language.
- Deep understanding of content marketing principles, approach, and execution.
- Should be able to work and deliver quality SEO-based content in a fast-paced and dynamic environment
- Should be able to develop and implement a content strategy that encourages high levels of engagement.
An experienced Social Media Marketing Manager who can develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
- Design product and brand posts with the help of creative team
- Collaborates with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
- Monitor ads during the campaign period, weekly digital reporting, end of campaign reporting.
- Manage Influencer campaigns according to create both brand and product awareness. From reaching out to influencers to ensuring content creation and completion of collaboration.
- Responsible for daily posting on various social platforms and staying responsive to audience through comments and messages.
- Planning weekly/monthly social calendars according to the products and campaigns.
- Guiding design team for the visuals with references as per the need.
An Ideal Ambrane Ally
She/he should have strong grasp of social media dashboards and other marketing tools to be able to lead and own digital marketing campaigns. She/he will be working closely with the design, product and ecommerce team to conceptualize campaigns in order to get expected results.
- 3-4 years of experience in social media management
- Core Knowledge of running ads on social platforms (Instagram, facebook, Linked in, Youtube)
- Able allocate monthly budgets in Lakhs throughout platforms according to the requirement.
- Have proven experience in influencer marketing through direct reach and agency
- Strong communication skills and a supportive team player
- Staying up to date with current design and social trends would be a plus
Work with art team
Excellent written and spoken communication skills
Problem solving and work against stringent deadlines
Oversee proofs, copy editing and fact check
Collaborate with designers, producers, account managers and planner to ensure delivery of copy on time
Monitoring campaign effectiveness
- Managing digital/content marketing activities for our global clients.
- Content writing and updates.
- Influencer marketing and Blogger Outreach.
- Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
- Willingness to work in a dynamic environment and willingness to learn new things and styles.
- Ability to write compelling content on various topics.
- Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
- Search Engine Optimisation
- Influencer marketing and Blogger Outreach
- Social Media Marketing
- Saturday & Sunday fixed week offs
- Competitive salary and timely increments
- Potential Career Growth to Lead role for high performers
- Team & Individual Learning and Development is part of our culture
- Vibrant community and regular team outs
- Great team members & energy filled work environment
- Plush Office Campus
Skill(s) required: MS Office, G-Suite and English Proficiency (Written and Verbal)