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What you need to have:

SEO Team Lead Job Description

• Perform keyword research
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
• At least 1 years of experience as SEO team lead or similar role
• Digital Marketing Agencies experience would be preferred Why should you join us:
• · Fixed working timings- 5 days working
• · Attractive Incentives
• · Young & Vibrant work culture
• 
  
• Job Location: Block A-128, Sector-63, Noida
• Salary Package: Depends on skills
• Working Days: Monday to Friday

Job Description for Project Manager:

• Exposure to US/International Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.
• Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and on emails.
• Manage projects, establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, technology, and manage resources, in order to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills Preferred.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keep the internal team updated.
• Maintain a consistent schedule of online meetings with the client to manage performance objectives, customer-expectations and assess customer needs on an ongoing basis.

What we are looking for-

• Excellent communication skills
• Must have enthusiasm and a sincere attitude.

Job Description : SEO executive (4-5 years of exp)

We are looking for someone who has - 

• Deep knowledge of offpage and preferably good knowledge of onpage
• Worked on increasing rankings, traffic, content marketing. 
• Experience when it comes to using tools such as Google Analytics and Google Webmaster.
• Excellent time management skills.
• Solid knowledge of Backlinks
• Experience in HTML coding and JavaScript.
• Understanding of what works for and against Google’s algorithms.
• Keeps upgrading knowledge.  
• Experience in using tools like Ahrefs, SEMrush and others
• Good communication skills.

• Producing periodic reports for management and further analysing the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launching optimized online adverts through Google AdWords, Facebook to generate leads
• Optimizing ads to increase conversions and reduce CPL
• Suggesting and recommending changes in creatives and banners to improve results
• Providing ideas and collaborating with designers to improve ad experience
• Coordinating with various team members to achieve set targets
• Creating plans and objectives for campaigns

What you need to have:

• Proven experience in SEO, Email marketing and performance marketing is a must
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
• Planning, problem solving and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and landing page
• Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management    

What you need to have:

• Very strong analytical skills, good command over numbers and sharp eye for data driven insights
• Expertise in the areas of SEM
• Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
• Ability to think strategically and structurally while solving growth problems
• A Problem-Solving mindset and willingness to challenge the established norms    

Skills (Mandatory skills)

Planning, implementing and managing company's overall SEO strategy

Experience of web marketing, web analytics, content strategy planing, link building, and keyword strategy

Expert in Competitor analysis

Reporting

Responsible for leading and mentoring SEO team to drive business goals

Off-page seo

Audit

Personality traits-

Sense of ownership and pride in your performance and its impact on company’s success

Critical thinker and Good time-management + problem-solving skills

Excellent written and verbal communication skills

• Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Identify key SEO KPIs. Brainstorm new and creative SEO growth strategies
• Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined
• Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Identify new sources for high quality relevant backlinks
• Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities

Person who has worked his way up from technical SEO, SEO Manager, Sr Manager, SEO Strategist. Preferably working in SEO agencies handling multiple clients SEO projects strategy

Experience range-

10- 15years

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Content creation and repurposing for all digital channels
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors/Masters degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement