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- Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
- Managing and taking responsibility of the Store KPI’s
- Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
- Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
- Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
- Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
- Being responsible for Lead Management and nurturing through various interventions and Channels.
- Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
- Conducting forecasting and estimations on the profitability of the campaigns.
- Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
- Passing the lead from the channel to the website.
- Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
- Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
- Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
- Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
- Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
- Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers
Desired Candidate Profile
What you need to have:- Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
- 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
- Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
- Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
- demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
- Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
- Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
- Must also be a strong communicator both in verbal and written form.
- Should be capable of translating complex information and data into clear and easily understandable reports.
- Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
- Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
- Have exceptional interpersonal skills that will aid in the execution of duties.
- Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
- Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
- Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
Role Overview
Summary of Role
We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.
Requirements:
• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.
Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.
This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.
Responsibilities:
- Manage the global demand generation engine
- Work towards increasing the number of sales qualified leads generated
- Engage partners in areas such as lead generation, joint marketing efforts and events
- Coordinate Subex Secure’s presence in events
- Secure endorsements from analysts and media
- Manage the digital marketing team
- Prepare content where needed for campaigns, social media, search engine optimization and marketing
- Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
- Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts
Requirements (please read these carefully before applying)
- Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
- Have carried revenue targets or have at least played a key role in attaining these targets
- Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
- Prior experience in managing teams and revenue targets is an essential requirement
- You should have over 6 years of experience with B2B marketing
- Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
- Top notch project management skills
- Excellent content writing and presentation skills
The outcomes (KPI) associated with this role would be:
- Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
- Quality and volume of engagements on social media and improvement in regional web traffic
- Your contribution towards improving our brand presence globally
- Measured improvement in pipeline velocity
- Attainment of pipeline targets
- Timely execution of monthly and quarterly marketing plans
We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals.
Responsibilities:
● Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer’s journey.
● Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
● Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.
● Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
● Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
● Identifying and testing new channels to continue to meet or exceed established critical metrics.
Responsibilities include:
• Create, manage and shape branded content on social media
• Own engagement and social audience growth metrics
You should be:
• A creative content and copy writer
• Super active on social media
• A storyteller with strong oral and written communication skills
• Be highly-organised and autonomous
Preferred skills:
• Graphics Design (Primarily Social Media Content)
• Research based writing (In-depth blogs, ebooks)
• Experience with social media management
Company
Our vision is to automate all EdTech content, marketing content, and eventually, build a system that takes a Hollywood script as input and automatically renders an entire film as output. This would involve multiple characters, interaction between them, and adding complex environment around them. Our current technology is at the cutting edge of AI and we find this an incredibly exciting technical problem to solve.
As you can expect from our lofty ambitions, we are creating a team of excellent people (read geeks – we are geeks and we love geeks) who are equally excited about this future or more!
Why should you join?
You’ll be working very closely with the founding team. Also as the first marketing hire, you also have the chance to significantly influence and drive the direction of the company.
Responsibilities:
We are looking for someone who is CREATIVE, loves to take initiatives. We are not looking for just an Individual contributor who needs to be extensively managed.
- Running Targeted LinkedIn Advertisements
- Handling Public Relations
- Increasing the brand awareness of Rephrase
- Content Writing
- Creating and running B2B surveys
- Collating specific lead lists and running targeted email campaigns
Expectations:
- We expect 2+ years of marketing experience, ideally at least part of it in a B2B role.
- Experience with traditional & digital marketing. Handling social media, public relation efforts, and content marketing.
- Hands on experience with marketing software and tools
- Outstanding communication, presentation and leadership skills
Good to have -
- Experience of writing white papers and managing customer testimonials
- Experience of closing Fortune 500 clients, with a focus on US Geography
- Extensive market research and market mapping experience
- Experience across B2B and B2C marketing techniques
- Experience of working in a startup
Location
The role will be remote at least till the end of the year. Our offices are based in Bengaluru. (We haven't decided if the role will be remote after that).
- Developing innovative methods to identify opportunities and establishing new Channel Partner relationships and mine existing relationships to generate more leads
- Being the bridge between financial partners and internal teams to drive strategic initiatives and projects
- Communicating a deep understanding of the company partners across the company.
- Adding value to channel partners and staying ahead of the competition by structuring and implementing innovative deals
- Prospecting potential channel partners using various direct methods, networking, and research.
What you need to have:
- Has 4+ years of partnership management and business development experience.
- Resourceful, action-oriented with strong organization skills and attention to detail.
- Thrives under pressure and enjoys managing multiple stakeholders to drive towards an optimal outcome.
- Builds and maintains rapport with key channel partners; identifies new lead generation opportunities
- Partners with channel partners to understand the market and competition.
- Strong quantitative skills
- You take ownership and have a proven track record of results.
- Bachelor’s / MBA degree
Key Roles and Responsibilities
- Developing strategic social marketing plans, that maximise the potential of each social channel
- Managing social media content calendar for clients
- Supervising the creation of written and visual content across several social media platforms
- Increasing social media engagement across platforms
- Building and moderating social media communities by responding to comments and keeping members engaged
- Monitoring brand performance across channels
- Monitoring and analyzing trends and competitor performance
Requirements
- Understanding of/proven expertise in social media marketing and social media platforms
- Strategic thinking for developing effective marketing campaigns
- Strong writing skills
- Ability to study and interpret marketing analytics
- Great organizational skills; ability to monitor multiple social media platforms concurrently
- Good leadership skills to organize teams
- Excellent communication skills for reporting results
- Adept at community building and keeping calm under high-pressure online interactions
This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.
As a Content & Communication Lead, you will be responsible for creating and spearheading communications strategy and content management.
What you will do:
- Ideating and maintaining a content and communications calendar aligning with the overall marketing and company goals
- Content writing & editing: blogs, articles, whitepapers, newsletters, reports, ad copies, etc
- Being responsible for all internal and corporate communications
- Helping with PR, branding activities, events, social media marketing, etc
- Providing content for emails, landing pages, sales and product collaterals
- Preparing product launch related content and communication
- SEO & keyword research
- Brainstorming and ideating new concepts for campaigns
- Functioning as the central team helping other functions in the organisation with all communication requirements
- Working with designers and digital marketing team to increase website traffic and organic leads
- Aligning all communications to position company as a thought leader in the industry in accordance with the company's vision
Desired Candidate Profile
What you need to have:- Post graduate degree in relevant field
- 5-6 years of relevant experience
- Experience in social media and content marketing
- Sound knowledge of Wordpress and social media platforms
- Strong SEO skills
- Prior startup and B2B experience are preferred
- Excellent team player with great communication skills
This wellness platform is revolutionising primary health and wellness in India.
What you will do:
- Performing research on current benchmark trends and audience preferences
- Setting specific objectives and reporting on ROI
- Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
- Monitoring SEO and web traffic metrics
- Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
- Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggesting and implementing new features to develop brand awareness, like promotions and competitions
- Staying up-to-date with current technologies and trends in social media, design tools and applications
Desired Candidate Profile
What you need to have:- Proven work experience as a Social Media Manager for a minimum of 3 years
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
Selected candidates day-to-day responsibilities include:
1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.
Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.
- Social media expertise (Instagram/Snapchat/Twitter)
- Good communication skills
- Ambition backed with a desire to succeed
- Elementary knowledge of photoshop, illustrator, etc.