11+ LinkedIn Jobs in Jaipur | LinkedIn Job openings in Jaipur
Apply to 11+ LinkedIn Jobs in Jaipur on CutShort.io. Explore the latest LinkedIn Job opportunities across top companies like Google, Amazon & Adobe.
Working at Bottom Funnel Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
JOB BRIEF:
We are looking for an SEO (Search Engine Optimization) person who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy.
JOB DESCRIPTION:
- Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
- Prioritize keywords to attract target audience.
- Monitor and analyse SEO statistics such as redirects, click rate, bounce rate and others.
- Build systems and best practices to ensure that all content is optimal for SEO.
- Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
- Communicate the performance of process improvements to the Management team.
- Provide feedback regarding any broken links or other problems through the appropriate channels.
- Watch popular SEO Publications and blogs to stay updated on the latest innovations, tools and techniques.
- Research and analyse competitor advertising links.
WHAT POSITION DEMANDS:
- At least 3 years’ experience within the SEO industry
- Strong working knowledge of the latest SEO and SEM techniques and algorithm updates
- Good knowledge of Google Webmaster Tools, Google Analytics and Adwords
- Strong team management skills
- A proven track record in delivering high performance SEO strategies for a range of clients
- Experience in creating effective outreach strategies
- Excellent communication and client-facing skills
- Excellent presentation and reporting skills
- Knowledge of ranking factors and search engine algorithms
WHAT WE OFFER YOU:
- Stable, consistent work hours.
- Competitive salary & comprehensive benefits.
- A fast-paced & high energy work place.
- 5 days working
2. Performing ongoing keyword research including learning and expansion of keyword opportunities
3. Researching and implementing content advice for organic SEO success
4. Managing multiple projects
5. Performing keyword research & mapping
6. Managing the organization's website
7. Running technical audits on our websites
Requirements:
1. Excellent writing skills
2. Knowledge of on-page, off-page, and link building
3. Deep knowledge of social media and branding
4. Experience in managing relevant SEO tools
5. Good English communication skills
6. Have good command over off-page SEO and on-page SEO
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads
Basic understanding of SEO, Search, Display, and Remarketing campaigns knowledge.
Should be ready to learn new things and take on challenges.
Should have a professional approach towards work.
Basic Knowledge -
Creating back-link
Competitors backlink
Local Business Listing
Bookmarking
profile submission
Link building through guest blogging
Submitting images on relevant image submission websites
Knowledge of Analytics/Webmaster
Classified Ad Submission
Q/A on Quora
Web 2.0 Submission
PPT Creation and Submission
- Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
- Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
- Experience to handle decent sized Digital budgets would be an added advantage.
- Proficiency in Keywords research and keywords competition Analysis
- Proficiency in creating reports using Google Sheets/Excel.
- The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
- You will play a pivotal role in growing our business, customer base, and improving user experience.
- Brainstorm new and creative growth strategies
- Research on latest digital tools and interactive trends for effective digital marketing.
Ideal Candidate
- 2+ years of hands-on experience in managing digital marketing campaigns.
- Knowledge of Analytic tools like Google Analytics, etc.
- Proficient in Google sheets/Excel
- Familiarity with social media trends
- Excellent communication skills
- Creativity and commercial awareness
- Proven Experience of handling a team
Develop optimization strategies that increase the company's search engine results rankings.
· Research SEO keywords to use throughout the company's website and marketing materials.
· Set measurable goals that demonstrate improvement in marketing efforts.
· Monitor daily performance metrics to understand SEO strategy performance.
· Efficiently communicate with other marketing professionals to align goals.
· Collaborate with others within the marketing department to manage SEO strategy.
· Write compelling and high-quality website content, including blog posts and page descriptions.
· Update content and website links for maximum optimization and search engine rankings.
· Minimum 2+ years of experience in developing and executing SEO campaigns.
· Bachelor's degree in business, marketing, communications or information technology, certification, and other degree programs available so must be having min. requisite of IT side & good at Marketing side.
· Understanding of search engine algorithms and ranking methods.
· Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
· Knowledge of keyword research and data mining tools.
· Able to complete competitive analysis of other companies within the industry.
1. Work on website updation
2. Handle new product listing
3. Manage social media profile
4. Update content on the social media fan page
5. Work on the on-page and off-page SEO
6. Work on keyword optimization
7. Handle backlink creation
8. Work on blog writing
About the Internship:
Selected intern's day-to-day responsibilities include:
1. Analyze digital data to draw key recommendations around website optimization
2. Conduct social media audits to ensure best practices are being used
3. Maintain digital dashboard of several different accounts
4. Coordinate with the sales team to create marketing campaigns
Only those candidates can apply who:
1. are available for full time (in-office) internship
2. are available for duration of 3-4 months
3. have relevant skills and interests
Key responsibilities:
- Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
- Design, Build, and maintain Social Media presence
- Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identify trends, insights and optimize approach based on the insights.
- Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
- Create landing pages and optimize user experience for Lead Acquisition
- Should be able to plan and execute Webinars, Seminars and Events
Skills:
- MBA or PGDM in Marketing
- 6+ years of experience in Digital Marketing for IT/ITES Services Industry
- Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
- Good to have experience in using HubSpot as Marketing Tool
- Must have excellent verbal and written Communication skills with exposure to Global Clients
- Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making
- Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan
- Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management
- Undertaking smart buying decisions to ensure maximum effect for a given online budget spend
- Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity
- Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics