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Key Responsibilities
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Requirements
- 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
- Comfortable using collaboration and CRM tools such as Slack and Salesforce.
- Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
- Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Bachelor’s degree in business or marketing; MBA preferred.
- Pragmatic Institute Certified (PMC) III or higher preferred.
Job description
Social Media Manager
Company Profile: PinBox is the only global pensionTech committed exclusively to mass-scale digital micropension inclusion among self-employed women and youth. We deploy our white-labelled, API-enabled pension administration and delivery platform, our unique deployment model and a simple and intuitive UI/UX to make access to regulated pension, savings and insurance products easy and simple for non-salaried informal sector workers. We're working actively with governments, regulators, multilateral aid agencies and leading financial inclusion stakeholders in Asia and Africa. The pinBox model is already operating in Rwanda, Kenya and India. We will expand to Bangladesh, Uganda, Chile, Indonesia and Nigeria by 2023. Governments and pension regulators use the our pensionTech to jumpstart digital micropension and insurance inclusion among informal sector workers. Pension funds and insurers use our pensionTech to build a mass market for their products beyond their traditional agentled customer base. Banks, MNOs, cooperatives, MFIs, fintech firms and gig-platforms use our plug-and-play pensionTech to instantly offer an integrated social protection solution to their clients, members and employees without any new investments in IT or capacity enhancement. We’ve recently completed our first equity fundraise to enhance our engineering, business and delivery capacity and embark on the next stage of pinBox pensionTech development and expansion. By 2025, we aim to enable and assist 100 million excluded individuals to start saving for their old age in a secure, affordable and well-regulated environment. We are looking for a passionate and creative Social Media Manager who will enhance our brand and build strong online communities through various social media and digital platforms.
The social media manager will deploy innovative ideas to build mass-scale retail traction and adoption of our micro-pension solution, as well as for our social initiatives such as “Gift-a-Pension”.
Responsibilities:
1. Work closely with internal and external content teams to co-create original text and video content, manage posts, respond effectively to followers and manage the pinBox image and brand in a cohesive way to achieve our mission and goals,
2. Use creative strategies to amplify new concepts and ideas to pinBox target segments using a variety of social media and digital platforms including Facebook, Instagram, Twitter, LinkedIn as well as digital content and news platforms,
3. Design and implement innovative social media campaigns to motivate and encourage mass-scale voluntary micro-pension enrollments — both by self-employed individuals, as well by households for family members and domestic help,
4. Analyze and track emerging social media trends, monitor SEO and user engagement and present weekly and monthly reports that help to shape and optimize pinBox content, communications and digital marketing efforts, and
5. Handle our retail and corporate social media presence ensuring high levels of customer and key stakeholder engagement.
The ideal candidate processes
1. An undergraduate degree in Marketing, Communications or a related field,
2. At least 3 years’ experience in social media management, preferably for a retail brand (retail financial services experience is preferred though not mandatory),
3. Ability to convey complex concepts and ideas in a simple and interesting way,
4. Excellent knowledge of Google Analytics, and of Facebook, Instagram, Twitter and other social media platforms and best practices,
5. Exceptional critical/ lateral thinking, problem-solving and multi-tasking skills, and
6. Excellent teamwork and interpersonal skills, a keen eye for detail and the ability to function effectively and proactively under tight deadlines
Location Delhi (Work from home)
Experience: Min 3 yrs
About Exly(MYSCOOT) –
https://www.myscoot.in/">Exly (powered by Myscoot) is a platform built for independent professionals, creators, artists and influencers of all shapes and sizes to start, sell, market and manage their online sessions, consultations and workshops. Create beautiful pages with easy scheduling, automated communication, payments, and analytics. Exly is a Y- Combinator start-up and has raised USD 1.7 Million from India's top VC funds. The company is founded by IIT Kharagpur/IIMCalcutta/BCGalumni.
Website:
https://www.exlyapp.com/">https://www.exlyapp.com
Our Founders –
We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the
https://yourstory.com/2019/07/myscoot-funding-lightspeed-mayfield-india">top VCs of India as well as the US along with start-up veterans as mentors for our business.Roles & Responsibilities:
- Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
- Collaborating with influencers to ensure that posts are engaging.
- Optimizing content for publication across various social media sites.
- Scheduling copy for release at optimal times.
- Monitoring users' engagement with and feedback on every post.
- Analyzing and reporting on the effects of publications.
- Maintaining a secure database of all login credentials.
- Making reels for the company – Camera friendly
- Remaining abreast of changes to all pertinent social media applications.
- Exploring the potential value of social media sites that are not yet in our repertoire.
Requirements:
- 2+yrs of experience as a social media executive
- Degree in marketing, communication studies, journalism, creative writing, or similar.
- Expert knowledge of all leading social media sites
- In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
- Ability to create authoritative and persuasive texts.
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
- Time management skills
- Experience in working with Start-ups
- Excellent written and verbal communication
- To oversee all the social media accounts management.
- Develops engaging, creative, innovative content for regularly scheduled post
- Should have basic knowledge of reels, should be able to assist during product photo shoots.
- Should be technically sound and familiar with digital marketing strategies to coordinate with marketing agencies to improve ROl of ad spends.
- Should have basic knowledge of picture and video editing for curating content and ad related posts and videos.
- Copywriting for content that goes up on website, app and other platforms as and when needed.
Skills & Qualifications.
•Degree in marketing
•Extensive knowledge of social media platforms
•Web proficiency
•Computer software proficiency
•Public relations and brand marketing experience
•Proofreading and editing skills
•Strong verbal & Written communication skills
Location: Noida
Roles and Responsibilities:
• Create product design on Salesforce.com platform using Classic Salesforce and Salesforce
Lightning.
• Good knowledge of Salesforce Lightning Framework.
• Build-in Salesforce plug-ins and connectors.
• Build/Enable complex customizations of the CRM application and Deployment in Salesforce
ecosystem.
• Build the code according to the Technical Specifications, Detailed Design, Maintainability, and
Coding and Efficiency standards.
• Must have Good Knowledge of Apex Triggers, Batch Classes and Schedulers.
• Must have Experience in Mentoring the People in Team.
• Integration using REST and SOAP.
• Experience in Salesforce Community cloud will be preferred.
• Experience in any Deployment Tool will be preferred.
• Client Communication capabilities will be appreciated
Candidate Profile:
• 5+ years minimum of relevant Salesforce development experience.
• At least one Salesforce certification in these areas - Architect / App Builder / Platform
Developer.
• Should have good communication skills
• Should be B.E/B.Tech.
• Must be a Team Player.
• Should have leadership quality to manage a team, if required.
Perks/Benefits:
• Flexible working Hours
• Open work Culture
• Professional Development in the Workplace.
To build brand’s advocacy on social media with creative conceptualization and execution of
memorable campaigns
Apply if you have
▪ Social media custodian with extensive experience in adapting the brand brief into
shareable social content
▪ Experience in unique social media content creation, implementation, and optimization
▪ Ability to work with cross functional teams for end-to-end solutions.
▪ Excellent creative thinking and communication skills, both verbal and written.
▪ High proficiency in using social media tools like buffer/ sprout social etc
Salesforce Developer Job Description:
The Salesforce Developer would need to have at least 2-8 years of experience. This candidate must be a motivated, innovative Senior Salesforce Developer who is prepared to make an immediate impact.
Responsibilities:
- Design, develop, test, document, and deploy Salesforce solutions.
- Collaborate with the pre-sales support and solutions architecture team on integrations and solution deployment.
- Communicate with project teams regarding status, technical issues, and creative solutions.
- Continue to grow as a developer, staying well-informed about best practices and new functionality on the Force.com platform.
-Help in hiring and building a team of junior salesforce developers.
Qualifications:
- Extensive experience working with Sales Cloud, Commerce Cloud, Service Cloud, Marketing Cloud.
- Experience with Salesforce APIs, Apex Triggers and Classes, SOQL, Force.com Tool and Toolkits.
- Experience in working with Salesforce Workflow Rules and Approvals, Visual Flow, Process Builder, and Salesforce limitations.
- Experience with REST/SOAP APIs (XML, JSON).
- User Interface: Salesforce Visual Force, HTML5, JavaScript, CSS, Lightening, jQuery, AJAX.
- Familiar with Salesforce Sites.
- Familiar with ETL tools (i.e., Mulesoft’s Dataloader).
- Experience in using testing automation tools like Selenium.
- Experience with Agile development processes, continuous integration, deployments.
- Working knowledge of Jira or similar project management/issue tracking tools.
- Strong understanding of design principles, technically scalable data modeling, Force.com development best practices.
- Develop accurate estimates on level of effort for timely project execution.
- Review and assure quality in all code entering the codebase.
- Continually evaluate and refractor code base for increased extensibility.
- Proficiency in developing unit testing with assertions for core functionality.
- Comprehensive experience in debugging and troubleshooting in Salesforce.
- Self-starter who has the ability to multi-task in a dynamic environment.
- Take responsibility for end-to-end solution delivery for their respective tracks.
- Customer-focused attitude.
- Detailed-oriented individual with the ability to rapidly learn and take advantage of new concepts, business models and technologies.
- Team player with strong communication skills.
- Managing digital/content marketing activities for our global clients.
- Content writing and updates.
- Influencer marketing and Blogger Outreach.
- Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
- Willingness to work in a dynamic environment and willingness to learn new things and styles.
- Ability to write compelling content on various topics.
- Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
- Search Engine Optimisation
- Influencer marketing and Blogger Outreach
- Social Media Marketing
- Saturday & Sunday fixed week offs
- Competitive salary and timely increments
- Potential Career Growth to Lead role for high performers
- Team & Individual Learning and Development is part of our culture
- Vibrant community and regular team outs
- Great team members & energy filled work environment
- Plush Office Campus
Skill(s) required: MS Office, G-Suite and English Proficiency (Written and Verbal)
- Good Communication and interpersonal skills
- Proficient in MS Office
- Well versed with written and spoken english
- Self motivated and hard working
- Salary no bar for deserving candidates
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