11+ Performance improvement Jobs in Mumbai | Performance improvement Job openings in Mumbai

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

 

* Developing and managing digital prospecting and remarketing campaigns

 

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

 

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

 

* Identifying and testing new channels to continue to meet or exceed established critical metrics

 

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

 

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

 

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

 

* Curious and a strong problem solver.

 

Purpose of the Role :

To derive long term and relevant insights through data driven Marketing resulting in better decision making. The role is expected to be significantly future focused and forward digital thinking of the organization.

Qualification & Experience :

- At least 7+ years of experience working in in developing and implementing digital marketing strategies

- Strong Experience in building effective Demand Creation initiatives

- Social Media Influencer Marketing - To strengthen our digital presence

- Content Marketing & SEO Data based marketing; Data acquisition and deploying data based marketing campaigns

- Knowledge of DTC / E-Comm Platforms.

Key Deliverables of the role :

1. Identify trends, patterns and concerns emerging from data (internal/ external) and convert them into insights/ hypothesis. Test these hypotheses and present with recommendations for positive business impact.

2.Build Digital Influence: Publish and collaborate with brands to move Digital Quotient across Org globally. (India, SEA, Bangladesh, MENA)

3. Create Digital transformation agenda for India & International - Bangladesh, MBL & MENA

4. Marketing measurement - deep diving and understanding the conversion funnel on DTC

& Ecom to help brands grow & convert better.

5. Digital Infrastructure: Help set up, manage, expand & measure content platform & strategies. Build infrastructure to support Digital Marketing

6. Digital Enablement: Help in creating and driving digital learning quotient in the org. Share knowledge and new trends in digital world, Enable usage of best practices and digital playbooks across Org.

7. Research competition, investigate benchmarks and provide suggestions for improvement

Key Deliverables of the Role
• Digital sales – work with brands on mandate to build their digital channels like DTC & help grow ecommerce sales through effective on platform performance marketing strategies
• Performance marketing – create right plans for fast digital growth on DTC & Ecommerce and other alternate channels
• SEO – work with brands to close the right SEO framework for ensuring maximum oraganic traffic potential and executing strtagey for growing organic traffic
• Marketing measurement – deep diving and understanding the conversion funnel on DTC & Ecom to help brands grow & convert better
• Work on reports for digital campaign effectiveness and asset management.

Key Competencies
• Business acumen
• Agile and extremely good at numbers
• Knowledge of tools like Google Analytics
• Knowledge and deep understanding of Searche Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing
• Knowledge of running campaigns on various social media platforms
• Understanding of various E-Commerce platforms – Amazon Marketing Service, Flipkart and others

Reporting relationship
• Upwards: Head – Digital BU

Company overview: An extracurricular platform designed for children. Founded in 2021 and currently in the pre seed stage. They are currently catering to US markets only.

Job Resonsibilities:

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.

https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.

Work Description: 

• Achieve company sales targets using paid marketing channels
• Google : Search, YouTube, Adwords, GDN, Affiliate
• Social : Facebook, Instagram
• Marketplace : Amazon, Flipkart, healthcare and women platforms
• Obsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
• Lead video content marketing using creatives, audiences, A/B tests
• Build cross-platform FUNNELS to implement retargeting strategies
• Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp 
• Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
• Sharp focus on hyper-growth yet achieve profitable unit economics
• Accountable for digital marketing from strategy to execution

Candidature requirements: 

• 7+ years of digital marketing experience in performance marketing with digital first brand
• Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates 
• Video-content-led online marketing added plus
• Deep expertise in performance marketing especially using remarketing strategies
• Strong analytical mindset with data driven decision making
• Highly digital tools savvy to drive performance
• Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. 

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. 

This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.

We are looking for a Client Key Account Manager who has an experience in coordinating with the clients and the Digital marketing team. The Account manager will be the liaise between clients and the internal teams (content writers/graphic designers/ implementors/ Billing) to ensure the timely and successful delivery of solutions pertaining to our client's needs. Knowledge of LinkedIn Advertising or PPC campaign is a must. Also, understanding of tech is a plus since we have major tech clients on board.

 

Experience - 4 years - 5 years as an Account manager experience

 

The Ideal Candidate

 

Client Management: Your main task as an Account Manager is to understand and manage clients’ expectations, coordinating with the client and the team and keep them aware about the actions you're taking and how we're progressing. Communication with the client will be basic as your main job is to get results for the clients. Responding to client queries (Account updates, Billing Inquiries, or General complaints) in an effective manner, via Phone calls, Emails, and Chats within the time limits and following up to ensure resolution whenever required.

 

LinkedIn Ads / PPC campaign: Experience with LinkedIn Ads / PPC campaign is required. You are expected to to make day to day changes in the LinkedIn ad manager and take care of the campaigns. Not only do you need to know the fundamentals of LinkedIn or PPC Ads, but also be experienced enough to come up with campaign strategies and manage long term while getting results.

 

Accounts handled: You should have handled minimum 50 lakhs worth of ad spent in past on either PPC campaign / LinkedIn Ads campaigns.

 

Problem Solving: We’re always here to support our team members but you need to be someone who can roll up your sleeve and do your best to deal with problems - and solve those which you can actually solve. Identifying customer needs, and problems and taking proactive steps to maintain positive experiences.

 

Marketing Strategy: Your main job is to learn about the client's business and understand what they sell, who they sell to, etc. in order to use this to guide the client towards strategies that help their ad campaigns become as profitable as possible (with the account executive’s & account lead’s help).

 

Important Personality Traits

• Persuasive, Assertive, Confident, Direct
• Strong English proficiency
• Should be available in IST time zone
• Willing to work in US time zone, as and when required
• Remote working.
• Fast Internet & Power backup (if you have frequent power cut issues).
• Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.

 

 

Immediate Joining- Agency experience preferred

We are looking for a talented Social Media Associate to administer our social media accounts. You will manage our company image in a cohesive way to achieve our marketing goals.

- Create and maintain a social media Creative calendar and posting schedule

- Interact with brands on a day-to-day basis to understand their requirements

- Well informed on the latest trend in social media space and best practices

- Seed content into social networks.

- Develop creative, innovative and relevant campaigns to achieve business objectives.

- Act as the main point of contact between the agency and the client.

- Co-ordinate with the design & Internal team

- Should be able to research on clients products, services, plans, competitors and target markets

Arrange and attend meetings with the clients to discuss and identify their requirements

Requirements-

• Excellent written and verbal skills
• Ability to sell work and ideas, and respond positively to feedback.
• Candidates with 1+ years of agency work experience can apply. Prior experience in social media and Account Management will be preferred
• Candidate with Prior mandatory experience with copywriting, content, social media Management experience with a focus on creative direction,
• Strong communication & presentation skill along with client handling skill set is a must.
• Knowledge of Facebook,Instagram, Twitter, linkedin social media platforms

Job Type: Full-time/ Hybrid--4 days from office rest WFH

Our Office address- KAILAS BUSINESS PARK.
Hiranandani Gardens, Powai-400076

We have a BYOD policy
Salary - upto 30000/month depends on the total experience and skillset

About us-

CareerNinja is a personalized learning platform that leverages AI to create customized courses for a learner based on their goal and background. It curates the right content, provides 1:1 & 1:many live mentorship & connects to job opportunities to help youth learn in a practical manner to achieve their next career goal. We are ultimately working to make high quality experiential learning accessible to anyone at a mass-global scale.

You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers. You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.

You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your sleeves to drive them. Further, if you have real history driving growth loops, strong user adoption and great sales. You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments.

Responsibilities-
1. Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals.
2. Generate high-quality leads by optimising channels, messaging, landing pages, etc.
3. Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
4. Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
5. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals
6. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
7. Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
8. Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization.
9. Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.
10. Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.

Must Have-
1. 2+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google).
2. At Least 2+ years of experience in high-performance product or growth marketing roles
3. 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
4. 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
5. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L
6. Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
7. Strong track record of hitting weekly and monthly targets.
8. Good judgment and strong thought partner for head of product and founders
9. Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
10. Experience conducting user research and developing strong user understanding

Good to Have-
1. Relevant industry/Start-up/Edu-tech experience in a similar role
2. Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
3. Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
4. Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
5. A high level of comfort with data and strong analytical skills

Why Work With Us-
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you
do. Most importantly, if you’re looking to jump five steps ahead and think your current work opportunities aren’t keeping pace with you. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, etc are just a regular part of our work life.

• Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
• Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
• Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
• Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
• Understand campaign objectives and optimize ads for conversions and lead generation
• Manage the service and product websites paid search budgets and monitor ROAS closely
• The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends

Position Requirements

• PPC Campaigns Management Google Ads/FB
• Research Keywords & Competition Tracking
• Campaign Strategy & Execution
• Performance Tracking & Optimizing
• Analytics & Reporting

 

Experience:

•  7-10 years of experience with online marketing, B2B experience is preferred
• Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
• Ability to develop and execute marketing strategies using online channels and tools
• Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
• Ability to write ad/landing page copy as per best practices for Google Quality Scores
• Strong analytics, Data Visualization, and Excel skills

Key responsibilities:

• Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
• Design, Build, and maintain Social Media presence
• Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identify trends, insights and optimize approach based on the insights.
• Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
• Create landing pages and optimize user experience for Lead Acquisition
• Should be able to plan and execute Webinars, Seminars and Events

Skills:

• MBA or PGDM in Marketing
• 6+ years of experience in Digital Marketing for IT/ITES Services Industry
• Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
• Good to have experience in using HubSpot as Marketing Tool
• Must have excellent verbal and written Communication skills with exposure to Global Clients

 

We want you to love working at MUrgency. If you are smart, expect to work with a passionate team while you make your mark as an individual, and are ready to take a step up in your career, this company is for you! This role will be pivotal in taking our Online Marketing strategy to the next level. We are looking for a strategic, results oriented individual who will help us position the product and company for growth and tell the, "Why MUrgency"- story of transforming the way Medical Emergency works worldwide. Key to success in this role will be an ability to manage multiple agendas from the Leadership Team, while using well developed influencing skills to deliver the required outcomes of Marketing. Specific accountabilities will include : - Bring new users into the MUrgency ecosystem (month on month growth) - Plan multi-channel marketing (word of mouth, digital, social, influencer, content, partnerships, growth hacking) - Build, execute and optimize an integrated marketing plan for innovative programs that cover awareness, demand generation campaigns, digital marketing, online media, SEO/SEM, web, social, etc - Work closely with Customer Support Team to ensure consistent Marketing that drives real value to prospects and existing customers - Analyze results and identify insights, optimizing for increased marketing qualified leads - Track funnel analytics, working to improve conversion rates - Be a champion for next generation marketing and operations best practices Other required skills and experience include : - 4+ years in marketing, developing, executing and managing multi-faceted campaigns and programs in Customer Centric or Service Based Industry - Preference will be given to candidates from a Tier 1 Engineering/ Business Schools like IIT's/ IIM's/ ISB. - Proven capability of driving large scale customer acquisition through digital marketing in an online commerce environment. - Established track record in operations and analytics with the ability to deliver comprehensive metrics that clearly measure performance - Profound knowledge of user onboarding, influencer marketing, content marketing and social media. - Should be hands on across across gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing etc. - Profound expertise in optimizing the marketing funnel, AB testing, usability tests, email & social media marketing, - Exceptional communication & presentation skills. Verbally articulate and skilled at telling a visual story - A hands-on, can do attitude, and a drive for outcome focused performance - You are practical, dedicated, independent, entrepreneurial in your work, and a convincing team player. - Hunger and ambition to get the job done, to be the best, to win. - You don't like being thrown in at the deep end. You like to jump yourself! - You must be able to thrive in chaos while being organized and detail oriented to be productive. Must be able to roll up the sleeves and do things. ABOUT MUrgency : MUrgency - One Global Emergency Response Network, is rolling out one seamless global emergency response network on mobile phone around the world vide a Mobile App. MUrgency is a cloud platform and mobile application, which physically connects people facing a medical emergency to the closest first responder that includes, Doctor, Nurses, Hospitals & Ambulances. The initial pilot is currently on in Punjab, Delhi and Mumbai. The network is being created in the top 12 cities and it is expected to launch by Jan 2018. Founder & CEO Shaffi Mather, Serial Entrepreneur Lawye & Public Policy Analyst. Shaffi previously founded the pioneering Emergency Ambulance Service in India (Dial 1298 for Ambulance / Ziqitza Healthcare Limited - www.zhl.in) which has grown to be the largest 'for profit' Ambulance Company in the Developing World and Lifesupporters Institute of Health Sciences which has grown to be Asia's largest Pre-hospital Care Training Organization. Investors in ZHL include Acumen Fund, Envision Healthcare (World's Largest Emergency Care & Ambulance Company) and India's leading three financial institutions - HDFC, IDFC & IVFA. Shaffi is a Young Global Leader (WEF), World Young Leader (BMW Foundation), Asia Young Leader (Asia Society), Ted Fellow (TED), Aspen ILI Fellow (Aspen Institute), Kenneth Galbraith Scholar (Harvard University) & British Chevening Senior Gurukul Scholar. Director : Sweta Mangal - Ms. Sweta Mangal, is a Director at MUrgency Inc. She along with Shaffi co-founded Ziqitza Healthcare Limited (ZHL), India's first private Emergency Medical Response Service. - Keeping alive the dream of quality, accessible education for the children in her native town in Rajasthan, India, she founded the CBSE-accredited K-12 Mangal Newton School that currently has over 1100 students. Ms. Mangal completed her MBA from Rochester Institute of Technology, USA and is a British Chevening Gurukul - Senior Scholar from the London School of Economics. She has been recognized with several honors including CEO India Award - Start up Category, 2014; - Woman of Substance-, FICCI FLO, 2013; Times of India Social Impact Award 2013; Spirit of Humanity Award from Americare Foundation; Special Recognition in Public Interest from BCI and Deloitte, 2011; Excellence in Social Enterprise from ZEE TV, 2011; Tata TiE Stree Shakti Award, 2009; Godfrey Philips Bravery Award for Social Act of Courage, 2007; Dean's List, Rochester Institute of Technology, Rochester, NY, USA, 2000 Investors : Mr. Ratan Tata, and Axilor Ventures (by Infosys Founders Kris Gopalakrishnan & S.D. Shibulal) and Rishad Premiji have invested in our vision to transform emergency response across the world.