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We are looking for an experienced Social Media Executive to assist in the planning, execution and optimization of our online marketing efforts for our d2c women fashion brand. Individual should be experienced preferably from fashion industry.

Immediate joining preferred.

Job Location: Kandivali West, Mumbai (western line candidate)

Job Type: Work From Office, Full-Time

Exp: 2-3 years

Responsibilities of Social Media Executive:

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Assisting in photoshoots, product styling, mood boards, product naming and descriptions and creatives for social media
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Manage the brand’s website and e-commerce destination, as well as spearhead monthly email newsletters
• Identify and develop relationships with key digital influencers
• Work with social media team and align strategy across relevant platforms including Facebook, Instagram, Twitter and Pinterest; identify and prioritize new and relevant channels
• Day-to-day content planning with colleagues, creation, posting and management across the channels

Qualifications:

• Degree in marketing or related field
• Experience in social media marketing, influencer marketing, content writing.
• Strong analytical, communication, time-management and creativity skills
• Good English communication and writing skills required; the ability to understand, help define, and articulate the fashion brand is essential
• Immediate joining preferred

• 3+ YEARS OF EXPERIENCE WITH PAID FACEBOOK AD CAMPAIGNS IS A MUST.
• Manage Facebook ADS for the company as well as clients.
• Get the best ROI and ROAS.
• Run ADS Campaigns
• Execute Google Analytics & Google Tag Managers
• Have Good command of Social Media Management
• Have Good SEO Knowledge - Onpage and Off-page

Desired Candidate Profile

• 3+ Years of Experience
• Proven Results on Facebook ADS
• Professional in Facebook ADS

Perks and Benefits

• Flexible Work Schedule till COVID ends.

Roles and responsibilities:

• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram
• Optimize social media posts (language, tone, message) based on our target audience’s behaviours
• Select appealing images and videos to complement the text
• Update our social media pages with compelling company news
• Coordinate with internal teams to create advertising posts (e.g. for events, open roles, and product releases)
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Respond to questions and comments on our social media pages in a timely and accurate manner
• Network with clients and industry professionals
• Formulating a cross-platform content strategy.
• Track web analytics to ascertain content engagement levels.
• Adept at keyword placement and SEO best practices.
• Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.

Requirements:

• Bachelor's degree in communications, journalism, English, or a related field.
• 3-4 years of agency experience or in a similar role.
• Adept at keyword placement and SEO best practices.
• Excellent written and verbal communication skills.
• Highly computer literate and advanced knowledge of HTML.
• Proficiency with popular content management systems.
• Experience with social media management.
• Creativity and the ability to develop original content.
• Ability to develop content that provokes engagement.
• Strong leadership qualities.

Key Responsibilities:

Brand Development

 To ensure integrated and consistent brand communications across marketing, media relations, digital

media and publications on all aspects of the company’s work.

 Significantly contributing to the development of the overall business strategy through the identification

of content trends. Completely own content strategy and execution.

 To represent Affordplan professionally across all content platforms.

Asset Development

 Contribute to Affordplan’s thought-leadership in the industry through the development of robust and

effective multi-format content aligned with wider marketing strategy and campaigns.

 Creating clear Product Messaging, including Positioning, Features & Benefits and USP’s for the

Affordplan Proposition for the website, social media, and other brand assets.

 Create newsletters and email direct mailers for intended mailing list and customer base.

 Research and curate content for digital dissemination including blog pieces, opinion pieces, medical

awareness articles, scripts for videos, e-books, guides, media releases etc.

 Creation of sales tools and training modules; including white papers, presentations, collateral, website

content and social content

 Working with the Marketing team on PR and Product Review Programs

 Working with customers to generate success stories, testimonials and other user generated content.

Skills Required

 English Proficiency (Spoken) and English Proficiency (Written)

 Good familiarity with digital channels and social media

 The Candidate should have excellent communication skills.

 Ability to take initiatives.

 Extremely comfortable in fast-paced, high-growth startup environment.

 Creative and analytical thinker; fast learner.

Eligibility Criteria

Bachelors in Journalism, Mass Communication, English from a college of repute.

Job Description:

• Research and write original, well-researched, and informative content for the website and blog.
• Work closely with the marketing team to create content that aligns with the company’s overall marketing strategy.
• Collaborate with the subject matter experts to ensure that all the content is accurate and up-to-date.
• Optimize content for search engines and ensure that it is easily discoverable by users.
• Monitor website analytics to identify areas of improvement and adjust the content strategy accordingly.
• Stay up-to-date with the latest trends and best practices in content creation and SEO.

Hello! If you truly love and enjoy social media, we want you! We are looking for a creative and fun social media manager who can help us create brand awareness for our clients. Here’s what you’ll do if you end up being a part of our team:

• 🤔 Research and build strategies: You will assist the Marketing team in understanding the brand’s needs to come up with a plan and direction for their social media.
• 💡Ideation: Based on the strategy, you’ll help ideate campaigns for platforms like Instagram, Twitter, LinkedIn and Facebook.
• ✍️ Writing and Editing: Writing crisp, clear, and witty posts and captions.
• 👩🏻‍💻 Creating and Publishing: Help design posts or edit templates on Canva and schedule them for posting.
• 👀📱 Looking out for trends: Being mindful of what’s happening in the world and using it to create brand awareness.
• 🧐 Analysis: Help us reflect on the growth we have on each platform every month.

If you:

• Find this interesting and are over 18 years of age
• Know English and Hindi fluently
• Love social media or can tolerate it enough to create for social media
• Love to write and know how to use Grammarly well
• Know how to use Excel, Word, Google Docs, Canva, Figma (and all social media platforms)
• Have a laptop, phone and an internet connection
• Are curious about trends and willing to learn on the go
• Have a minimum of 1 yr of experience in creating content and handling Social Media

Then we’d love to meet you! Please apply :)

What we’ll offer:

• A competitive salary.
• Remote work. Work in your shorts, we don’t mind.
• Lesser meetings. This meeting could have been an email said no one ever at our workplace.
• A learning space. We’ll help you learn and navigate the basics of marketing from building strategy to delivering results.
• Open communication and great conversations. There’s no hierarchy of communication or gatekeeping of creative ideas. If you have something to share, just call/text/mail, whatever you like.

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

Company Profile:

Mindler is a technology-enabled eco-system for career planning and development for students. We leverage technology, research, machine learning and algorithms to minimize the human bias in the career decision-making process. Mindler’s disruptive career assessment and counselling products are loved by thousands of users globally, and it is growing at a very fast pace. We are looking for assertive, energetic, and creative people to join our awesome team, including people from ISB, Harvard, IIT, IIM and other top-tier institutes. With a unique and scalable model to address the unorganized career counselling sector, Mindler works on both the demand and supply side of the career guidance problem through its revolutionary products.

Job Profile:

This role requires someone who is passionate and driven about building great brand stories with an ability inspire and influence our audience through quality content. The impact and success will be based on the ability to ideate and develop high quality and compelling content, and the dexterity to work seamlessly across multiple projects. It will require someone who can write content basis a deep understanding of our audience and work closely with the art team to deliver impactful content.

As Content Marketing Specialist, you will:

• Ideate on new content ideas to market the brand
• Plan and execute content development
• Develop page-turning long-form copy (articles, press releases, presentations, case studies, emailers, blogs) with a SEO perspective
• Write witty one-liners and thoughtful taglines (web content, social media content, creative tag-lines).
• Manage tools to schedule and publish content on various platforms

You should have:

• At least 2 years of relevant professional experience preferably in the education sector
• Excellent written and verbal communication skills
• Ability to work on multiple projects at the same time
• A Grammar Nazi perspective
• A ‘Will Do’ attitude
• Active Social Media presence
• A positive attitude to take feedback
• Cultural empathy for a fast moving, growing organization