11+ Publisher Jobs in Bangalore (Bengaluru) | Publisher Job openings in Bangalore (Bengaluru)

About Client:

A dynamic digital marketing agency collaborating with agencies, advertisers, and publishers. Specializing in yield management, inventory optimization, and executing online display campaigns, our client also provides end-to-end digital marketing services for SMEs. Founded by IIM Ahmedabad alumni and ex-Ozone Media team members.

Key Responsibilities:

- Prospect, acquire, and nurture relationships with strategic publishers.

- Manage a team of 2-3 Publisher Development Representatives.

- Contribute to client's publisher development strategies.

- Study clients' existing advertising options, advising on seamless integration with our offerings.

- Articulate our client's value proposition across media solutions and ad technology, through both written and verbal communication.

- Build relationships across publisher organizations (executives, sales teams, ad ops, research).

- Track and manage the publisher acquisition pipeline and account activities.

- Collaborate with internal teams on sales strategy, techniques, and execution.

- Oversee all aspects of the sales process from pre-sale to close, providing ongoing sales consultation.

Requirements and Qualifications:

- Graduate degree in any discipline.

- Strong problem-solving and interpersonal skills.

- 5-7 years of industry experience, including 2 years with US Publishers.

- Previous roles in ad-serving technology, ad networks, or large Ad tech companies preferred.

- Ability to work with cross-functional teams and knowledge of pre and post-sales processes.

- Existing relationships with large premium publishers are preferred.

- High energy, self-motivated, and passionate about a fast-paced startup environment.

- Enthusiastic about the dynamic, fast-growing company and industry.

Other Benefits:

- Insurance: Medical coverage of 3,00,000 for individuals, spouses, and kids, with an option to include parents and higher coverage of 5,00,000.

- Professional Development: Reimbursement for relevant courses to support career growth and knowledge enhancement.

- Food: Enjoy breakfast, lunch, tea, and snacks – all you can eat!

- Work Culture: Embrace a flexible, result-oriented work environment.

- Dress: No dress code – wear anything you're comfortable in.

- Recreation: Engage in foosball, carom, and table tennis with like-minded colleagues.

- TGIF: Wrap up the week with fun activities – work hard, party harder!

Required Skillset

·       The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.

·       Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.

·       Must have relevant experience in team leadership, workflow organization, and project management.

·       Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.

·       Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.

·       Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.

·       Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.

·       Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.

·       The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.

·      A proven track record in SEO showcasing improved SEO performance is crucial.

Job Description

·       Guide the SEO team in applying best SEO practices to all online content.

·       Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.

·       Formulate effective on-page and off-page SEO strategies.

·       Undertake keyword research for improving organic SEO rankings.

·       Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.

·       Establish systems and standards for optimizing all content for SEO.

·       Design strategies and action plans for building high-quality, authoritative backlinks to our website.

·       Monitor and assess search results and performance across major search channels.

·       Execute data analysis to inform SEO strategy and provide enhancements.

·       Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.

·       Present detailed reports and insights to the team and stakeholders.

·       Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.

·       Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.

About WorkIndia

WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources 

Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.

Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.

WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.

Role: Digital Marketing Manager - Google and Affiliates

What you will be doing

• Drive quality  user acquisition at scale through Google by creating exceptional  app campaigns and ads
• Analyse and optimize app installation ad campaigns to increase ROAS
• Research and implement new features and strategies to improve campaign effectiveness
• Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
• Grow and Scale  the affiliate network to increase the number of user acquisitions
• Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
• Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
• Monitor and analyze campaigns daily to meet goals
• Measure and report daily on the performance of digital marketing campaigns
• Collaborate with the Graphic Design team to create compelling creatives and promotional materials
• Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
• Pushing our Digital marketing Strategies beyond industry best practices

What you will need

• Mandatory Hands on experience in Google UAC and MMP 
• Excellent skills in Excel and Data Querying
• Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
• Start-up background or willingness to work in a start-up environment
• Our ideal candidate has 1-4 years of digital marketing experience
• Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
• An analytical mind and an interest in the Digital marketing industry is a must
• Eager to learn, self-driven, independent problem-solving ability

Digital marketing executive job duties include:

• Prepare social media marketing strategy and campaign by coming up with content

ideas, planning the budget, and implementing it.

• Utilize various social media channels to promote the company’s products and

services.

• Increase the visibility of the company’s social content by optimizing individual

company pages on social media platforms.

• Utilize the digital marketing aspects of the social media marketing roadmap to

increase website traffic, audience engagement, and revenue.

• To achieve certain goals, you must generate leads, qualify leads, develop

marketing communications, build your brand image, and convert sales leads.

• Taking steps to improve campaigns and other marketing efforts by monitoring

their performance and evaluating their effectiveness.

Requirements for Digital marketing executive

• A graduate degree in marketing or a related field is required.

• 1-3 Years of experience in digital marketing.

• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,

social media campaigns, and display advertising campaigns.

Responsibilities include:

• Create, manage and shape branded content on social media

• Own engagement and social audience growth metrics

You should be:

• A creative content and copy writer

• Super active on social media

• A storyteller with strong oral and written communication skills

• Be highly-organised and autonomous

Preferred skills:

• Graphics Design (Primarily Social Media Content)

• Research based writing (In-depth blogs, ebooks)

• Experience with social media management

Roles and Responsibilities:

• Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

• Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• End to End campaign management & setup.
• Continual testing and optimization.

Skills and Qualifications:

• Bachelor’s degree required.
• 1-2 years of experience in Google Campaigns. 
• Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 
• Google Ads and Google Analytics certified.
• Current knowledge of Google Analytics and other digital marketing software and tools.
• Strong analytical ability and experience to work with a variety of data sources.
• Strong Excel experience.
• Ability to communicate effectively.

We, at GlobalShiksha, are on a mission to Make Learning Fun for the K-12 segment by delivering high-quality, affordable supplementary educational products. The GlobalShiksha team of 150+ people works out of offices in Bengaluru. We- re backed by the top investor of the world, Accel Partners. Founded in 2011 by an IIT Graduate, GlobalShiksha is among top five Ed-tech companies of India and has the trust of 1 million parents.

Responsibilities:

• Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads, google analytics, email marketing, influencer marketing and display advertising campaigns.
• Handle the entire digital marketing to bring direct website conversion.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements:

• Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads and google Adwords.
• Proven track record in generating online orders/ direct website conversion.
• Candidates from the e-commerce industry or marketing agencies will be preferred.
• Candidate must be a graduate preferably B-Tech or MBA preferably from tier-1 or tier-2 colleges

Responsibilities

• Manage the SEO initiatives - strategising, planning and execution
• Define key metrics and SEO road map (including link building strategy)
• Review and analyse analytics and site traffic to gauge positive and negative changes
• Create and execute an SEO plan for the assigned categories to maximise traffic from the
  channel
• Plan SEO tests, collect and analyse data, identify trends and insights on search engine
  algorithms
• Collaborate with Content team to optimise copy and landing pages for search engine
  marketing
• Collaborate with the SEM team for keyword research and complementary campaigns
• Research, analyse and benchmark against competitor performance
• Create and maintain SEO performance dashboard to provide visibility for respective pages
• Communication to team and management on project development, timelines, and results.

What We are Looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Master of on-page & off-page SEO
• Understand the co-relation of content & link-building.
• Who speaks the language of google webmaster & analytics
• Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.