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REQUIREMENTS:
- Strong desire to learn
- Knowledge of different marketing techniques
- Creative approach towards problem-solving
- Excellent verbal and written communication skills
- Passion for the marketing industry and its best practices
- Staying updated with recent trends happening in the startup industry
JOB ROLE AND RESPONSIBILITIES
- Come with innovative marketing ideas
- Assist in marketing and advertising promotional activities
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation.
- Work closely with a range of cross-functional teams and develop a market strategy.
- Should be flexible with business needs - copywriting, content strategies, and so on.
India’s leading consumer products company
To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.
Qualification & Experience
Prior Digital Marketing Experience of 4-6 years.
Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.
Key Deliverables of the Role
Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Performing keyword research and writing ad copy
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, and make optimizations recommendations.
Knowledge, Skills & Competencies
Ability to handle large media spending while catering to different internal business customers.
Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.
An FMCG Startup in India
We are looking to hire a Performance Marketing Manager to lead the planning, optimization, and
reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid
Social channels. Prior experience working with India’s leading Performance Marketing agencies
would be preferred.
Key Responsibilities
● End to end management of performance marketing activity across Paid Social channels (Google / Facebook), including creating a strong performance marketing
strategy & execution plan
● Managing campaigns across digital channels to drive strong return on investment and efficient CAC
● Identifying and testing evolving channels
● Strong with data, analytics & result oriented
Experience Required
● Minimum 1.5-2 years of prior experience in a leading performance marketing agency
● Experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels
● Direct experience in implementation of paid marketing with a mix of New and RM strategies (Facebook) and search, display, video, and shopping (Google)
● Excellent analytical skills and ability to read consumer behaviour trends to drive actionable insights & recommendations
● Working knowledge of retention marketing tools would be an added advantage
India's leading clean label active nutrition brand
- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
- Analyzing Regular Customer Cohort Performance, both on a product & company level.
- Developing the product subscription business on the website.
- Build retention marketing campaigns based on customer segmentation.
- Drive User Engagement in Lower Funnels using user engagement platforms
- Build the Customer Loyalty Programme for the brand.
- Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
- Profiling Key Customer Groups Regularly
- Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.
Mission to build the worlds largest menstrual health company
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.
https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers. Its founders are IIT and ISB alumni with deep experience in the fin-tech industry, from earlier working with organizations like Axis Bank, Aditya Birla Group, Fractal Analytics, and Housing.com. It has raised funds of Rs. 100 Crore from finance industry stalwarts and is growing by leaps and bounds.
As the Assistant Manager - Marketing,you will be required to work with the partners in in various marketing strategies and product marketing plans.
What you will do:
- Planning, implementing, analyzing and optimizing all online performance marketing activities.
- Maintaining dashboards and publishing reports.
- Scaling customer acquisition through Mobile App.
- Being responsible for overall customer communication (email, SMS, Whatsapp, IVR, push notifications).
- Taking responsibility for lead generation through database marketing.
- Performing end to end funnel research and cohort analysis to build engagement strategies and remarketing on the internal database.
- Reducing marketing costs by optimizing communication channels.
- Ensuring social media visibility and online reputation management.
- Gaining customer insights through surveys, telephonic calls.
What you need to have:
- Candidate should be MBA / B.Tech + MBA graduate with 3+ years of relevant experience in BFSI, FinTech, Ecommerce or other organizations which get primary revenue from digital business dependent on digital marketing.
- Should be able to nurture our current inventory and generate business through marketing channel.
- Strong Analytical mindset and problem-solving skillset is must.
- Should be able to draw up analysis and inference on campaigns success based on data.
- Good communication and basic writing skills.
- Proficient in MS-Excel.
- A basic understanding of SEO and SQL will be an added advantage.
About the Role
Brainstorm digital and grass root strategies to let a billion people know about HelpNow. Your chance to build the 911 of India.
Job Responsibilities:
-
Hack influencer & celeb tie-ups, social media trends and comment strategy.
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Tap into Housing societies, Jogging parks, etc. to spread awareness.
-
Negotiate ads on billboards, bus stops, metro trains et cetera.
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Work on off-beat marketing ideas worthy of featuring on mad over marketing.
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Drive regular posts on WhatsApp, email and blog posts.
- Execute strategic barter deals and partnerships.
The candidate should have minimum 4 years of experience in:
- Connecting with people of all kinds
- Marketing for a growth stage startup
- Being street smart with a demonstrated history of “hustling"
- Social media activity that unanimously declares you a savage
- Hunger for growth
Location - Goregaon East, Mumbai
Experience required – 3 years + (exp in cable and wires marketing)
- Cable or wire marketing back ground is preferable.
- Communicate with office & production team for status of order and position of sales.
- Prepare monthly, weekly or daily sales analysis.
- Work closely with business Development team.
- Identifying and target new clients from different industries.
- Conducting regular research on prospects for an in-depth analysis of their businesses and associated needs.
- Generating new business from these clients.
- Converting these new businesses into key accounts.
- Developing new business initiatives with the client to increase the share of wallet.
- Understanding clients brief and articulate it into meaningful deliverable.
- Obtaining client feedback and drive increases in client satisfaction and engagement.
- Driving client service excellence and a culture of delighting clients.
- Achieving Top and Bottom line Revenue & Profitability.
- Work with strong ethics and follow company's work-guidelines and procedures.
- Pitching for new business development, building and maintaining strong relationships with key accounts and agencies.
- Responsible for Sales Business targets.
- Follow up continuously with clients.
- Recommend and do approvals, certifications etc.