11+ SMP Jobs in India

• Develop strategies that drive customers to the website
• Metrics Tracking & measure ROI.
• Use advanced metrics to measure the success of a marketing campaign
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• The candidate would need to be well versed with different types of organic as well as paid marketing
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

• Assist in the formulation of strategies
• Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.

Communicate with Web developer to better our existing website

Communicate with SEO agency to assign task to them and take reporting on weekly basis

Creating templates and send bulk emails through Mailchimp

Making posts for SMO and posting them

Maintaining different MIS for measuring the progress of digital marketing efforts

Job Types: Full-time, Permanent

• 5-8 years of experience in handling social media and Influencer marketing campaigns 
• Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms 
• Understanding of SEO and web traffic metrics 
• Good knowledge of social media KPIs 
• Proven track record in outreach campaign strategies 
• In-depth knowledge of the social media marketing industry 
• Impeccable verbal and written communication skills 

Responsibilities

• Develop and execute social media strategies and creative campaigns 
• Identify and build relationships with prominent influencers and thought leaders 
• Develop content ideas and write and curate content 
• Research relevant industry experts, competitors, target audience, and users 
• Brainstorm new, creative approaches to influencer campaigns 
• Keep abreast of emerging trends, technologies, and influencers.
• Find new and better ways of measuring social media activity.
• Develop, implement and manage our social media strategy 
• Define most important social media KPIs 
• Manage and oversee social media content 
• Measure the success of every social media campaign 
• Stay up to date with the latest social media best practices and technologies 
• Work with copywriters and designers to ensure content is informative and appealing 
• Monitor SEO and user engagement and suggest content optimization 

Key Performance Indicators

• Creating unique value propositions for both brand and key products and implement them with an always-on calendar
• Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.
• Identifying content amplification opportunities (Real-time trends, collaborations, etc.)
• Improve engagement rate for the brand across relevant platforms.

Core competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. 

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
• Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
• Understanding the market: main challenges and trends of the sector, industry value chain & key players
• Create and proofread web updates at all stages of the campaign life cycle
• Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
• Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
• Creating content and deliver communications that drives lead generation
• Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
• Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
• Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
• Fulfilling media deals, direct marketing, social media
• Database filtering and segmentation
• Planning, copywriting and proofreading
•  

Qualifications

• Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
• Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Fluent in written and spoken English
• Excellent copywriting and proofreading skills with proven examples
• Ability to work under pressure and meet demanding deadlines
• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs

Responsibilities::

• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions

• Responsible to generate the inbound lead for our IT services.

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Website management using Google Webmaster & Analytics

• SEO, SEM, SMM activities including Blogs and articles

• Preparing detailed strategy reports

• Identifying powerful keywords to drive the most valuable traffic

• Filling websites and other content with effective keywords

• Writing effective SEO content for blogs, websites and social media accounts

• Developing link building strategies

• Analysing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Report on performance metrics comparing them to our SEO goals and benchmarking data

• Follow SEO trends and stay up-to-date with new tools and practices

Skills::

• MARKETING STRATEGY

• SEO

• SMO

• DIGITAL MARKETING

• SOCIAL MEDIA

• MARKET RESEARCH

• SOCIAL STUDIES

Website - https://praxinfo.com/">https://praxinfo.com/