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We want the person to understand the business problem and can translate the same into marketing automation language. We also expect the professional to create best-in-class strategies, come up with breakthrough campaign ideas and implement emerging automation practices to solve the problem. Having innovative ideas on top of this will be an added advantage.
This individual will work closely to manage, create, and strategize campaigns with the best of the Marketing Automation tools like HubSpot, Marketo, Salesforce, Pardot, etc.
He/ She will collaborate with Account Managers, Delivery Team, Creative Teams and Customers to plan, execute, and measure effective inbound strategies to deliver astounding results
Responsibilities:
Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
Understand the customer’s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
Create, manage, and present standard and custom analytics reports on MQL’s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders
Requirements:
Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
Experience in inbound marketing and managing automation campaigns with large data sets.
Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
Excellent verbal and written communication skills.
Project management and collaboration skills.
Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.
Position: Social Media Marketer
Location: Pune
Experience: 1-4 years
Location: Candidates must be located in or willing to relocate to Pune.
About Us:
Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden , Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore.
We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital.
What you will do:
- You will work closely with the CEO
- Develop and execute social media strategies to increase brand awareness and engagement.
- Create compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
- Utilize AI tools and analytics to optimize social media performance and track key metrics.
- Manage and maintain the company's social media profiles and presence, ensuring consistency with brand voice and messaging.
- Monitor trends in social media and digital marketing, identifying opportunities for innovation and growth.
- Collaborate with cross-functional teams, including Marketing, Design, and Sales, to align social media efforts with overall business objectives.
- Write engaging blogs and articles to support content marketing initiatives and drive traffic to the company website.
- Stay up-to-date with industry best practices and emerging trends in social media marketing.
Who we are looking for:
- Bachelor's degree in Marketing, Communications, or related field. MBA or post-graduate diploma in Marketing preferred.
- At least 1-5 years of social marketing experience, preferably for B2B SaaS companies
- Excellent at written communication
- Tech Savvy and excited to explore and work with new technology
- Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
- Proficiency in using social media management tools and analytics platforms.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
- Strong analytical skills, with the ability to interpret data and insights to drive decision-making.
Benefits:
- Hybrid work culture
- Health Insurance Coverage of INR 5,00,000
- 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
- Maternity and Paternity Leave
- Opportunity to work with some of the coolest and biggest brands in the world
Ready to help us build the next generation of mobile commerce?
Job Description: We are looking for a skilled Content Strategist with at least 3 years of experience to join our team. You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist. In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.
Roles and Responsibilities:
• Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more
• Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation
• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
• Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule
• Write and edit high-quality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)
• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)
• Formulate customer delight moments
• Use data and analytics to measure the success of our content, and make data-driven decisions to improve content performance
• Stay up-to-date with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement
• Responsible for developing a sense of community amongst the Client creator base
• Ensure all Client creators are benefiting from the community
• Develop non-product solutions that will enable retention and increase customer satisfaction
• Develop partnerships that will help in creator retention
• Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing
Requirements:
• Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field
• Bachelor's degree in marketing, communications, journalism, or a related field would be a plus
• Active and engaged participant in social media
• Excellent writing, editing, and proofreading skills, with a keen eye for detail
• Strong communication and presentation skills to communicate the message effectively
• Strong interpersonal skills and ability to build relationships with cross-functional stakeholders
• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects
• Familiarity with content management systems (CMS) and email marketing platforms
• Proficiency in SEM best practices and the ability to optimize content for search engines
• Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance
• A passion for content marketing and a desire to stay up-to-date with the latest trends and best practices
• Ability to identify and track relevant community KPIs
• Good network among influencers
We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply!
We are looking for a talented and competitive Sales Development Representative who thrives in a quick sales cycle environment. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. The ideal candidate must be a pro at using Linkedin, Sales CRM, Email and comfortable making connections via Skype chats or calls every day.
Job Responsibilities:
- Learn & understand our products and our prospective clients well.
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Understand customer pain points, requirements and correlate ZapInventory & ZapApps.io solutions and customer requirements.
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Source new sales opportunities through outbound reach, cold emails, skype chats or phone calls or anything to reach out to prospective customers.
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Respond, engage and qualify inbound leads and inquiries.
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Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence.
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Execute planned sales activities and develop a target list of high potential new customers.
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Resolve customer complaints regarding sales and services.
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Achieve monthly & quarterly quotas.
- Perform effective online demos to prospects.
Manage customer queries on Intercom (or other chat tool we might be using) and email.
Requirements:
- Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.
- Ability to make focused efforts to close deals. The ideal candidate should be strategy driven with a research-based approach.
- Proven sales development experience, preferably at an Internet startup or SaaS industry.
- Savvy with LinkedIn sales navigator, and CRM tools.
- Proficient with corporate productivity and web presentation tools.
- Ability to multitask, prioritise and manage time effectively.
Additional Responsibilities: We also expect this person to handle our SEO management task which includes working with bloggers and digital media executives.
Your responsibilities will include:
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including Social Media.
- Tracking effectiveness of various campaigns and course correcting as required
- Managing communications spend and working with vendors and agencies, to develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
- Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role.
- Strong knowledge of content development and SEM.
- A strong network of PR and media contacts would be highly advantageous.
- You have exceptional verbal & written communication skills.
- You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
- You have excellent interpersonal skills and are adept at building relationships with different stakeholders.
• Researching organizations and individuals online (through LinkedIn) to identify new
leads and potential new markets
• Researching the needs of other companies and learning who makes decisions about
purchasing
• Strategize to build and acquire clients across multiple industries for research and
consulting services
• Shall be responsible for account handling and their requirement handling for all the
content
• Attend periodic sales training where applicable
• Maximize revenues from the same accounts by delivering the most expected
content, and cross-selling and upselling
• Shall help in developing proposals/business case/presentations to the clients,
pitching in for the expected research content by the clients, based on your
experience
• Customizing content in terms of market research report/titles aptly suiting the needs
of the clients
• Consolidating and overlooking the requirement of the clients
• Account Farming and development
• Must understand and carry out instructions/tasks handed over effectively
• Must be flexible with a variety of work handed over and complete with justice. Must
be a full - time dedicated team member
Google Analytics- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
Your day-to-day tasks would involve:
- Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
- Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
- Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
- Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
- Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
- Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
- Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.
What are we looking for in a Candidate?
- Experience in App Marketing in B2B domain is preferred.
- Minimum 4-7 years of professional experience in similar/relevant roles.
- Prior experience in performance marketing / digital marketing / growth role is a plus.
- Masters/MBA is preferred but not required.
- Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
- Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
- Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Liaison with schools and colleges in Mumbai
Good knowledge / contacts with schools and colleges
Experience in the education sector is preferred.
We are looking to working with self-driven graduates who are looking for an opportunity to grow in the fields of search engine marketing, paid sales, PPC bidding and other performance-driven channels that make up a crucial chunk in digital marketing setup for business.
- Gain a thorough understanding of online marketing channels, everyday operations and processes of marketplaces like Amazon and Flipkart.
- Complete the analysis check list of the accounts to understand the market and its trends.
- Understand business requirements, perform and generate reports for PPC, daily account management of pay per click accounts on Amazon.
- Assist in the monitoring and maintenance of bids, quality score, account daily and monthly budget caps and other important metrics.
- Proactively make strategic PPC campaign recommendations.
- Understand client’s Amazon account performance in the management of Sponsored Product placements on all Amazon marketplace platforms.
- Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives.
- Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals
- Keep pace with PPC industry, client domain market, search engine trends and developments.
- Work closely with the other team members on advertising to meet client goals.
- Communication to team and management on account performance, timelines, and results.
- Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives
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