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5+ Webtrends Jobs in India

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Sigma Consultants
Lucknow
1 - 3 yrs
₹2L - ₹3L / yr
Digital Marketing
Social Media Marketing (SMM)
Google Adwords
Email Marketing
Search Engine Optimization (SEO)
+5 more

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

 

Digital Marketing Executive

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

 

Requirement and Skills

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field
Read more
BeyondSkool

at BeyondSkool

1 recruiter
Vibidesh Tugave
Posted by Vibidesh Tugave
Mumbai
4 - 6 yrs
₹6L - ₹15L / yr
On-page Optimization
Landing page optimization
SEMRush
skill iconGoogle Analytics
Omniture
+2 more

About the Role

We operate in an industry where parents are constantly seeking information for the education or parenting of their kids. Thereby a parent must always get the right information on priority when researching online. We are hence looking for an SEO and content specialist who can enable us to become the top-ranked site in this sector in India.

What you will do

  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement On page and Off page optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Up-to-date with the latest trends and best practices in SEO

What you will need

  • Minimum a Bachelor's degree in Engineering, master’s degree is preferred
  • Proven 4+ years of SEO experience
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Search Console, SEMrush)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • #hustle

What you will get

  • Ground-level view of building out a global EdTech company that is going to impact hundreds of thousands of lives
  • Be a part of the core team that drives the growth of the company
  • Phenomenal work environment, with massive ownership and great growth opportunities

 

Location

Mumbai (office)

Read more
Wolken Software

at Wolken Software

4 recruiters
Deeksha M
Posted by Deeksha M
Bengaluru (Bangalore)
5 - 8 yrs
₹5L - ₹15L / yr
Product Marketing
Marketing
Communication Skills
Advertising
skill iconGoogle Analytics
+2 more
About the Company: 

Wolken Software provides a suite of AI-enabled, SaaS 2.0 cloud-native applications for Customer Service and Enterprise Solutions namely Wolken Service Desk, Wolken's IT Service Management, and Wolken's HR Case Management. We have replaced incumbents like Salesforce, ServiceNow Zendesk, etc. at various Fortune 500 and Fortune 1000 companies.

Product Marketing Manager - Job Brief


We are looking for a Product Marketing Manager to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email and ad campaigns. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities:

 Study company products and understand them thoroughly.
 Translate technical details into benefits for the user. Concise knowledge of the benefit of our products to the prospects.
 Follow and analyze market trends and intelligence to position products
 Develop product marketing strategies (Communication, advertising, product launch etc)
 Craft compelling messaging across marketing channels (landing pages, ad campaigns)
 Work with various teams (design, content, product, sales) to implement strategies
 Test marketing product features, releases and ad copy
 Understand the competitive landscape—be an expert on our competition and how they are positioned.
 Create copy/content, run measurable and effective email campaigns and ads on various platforms
 Participate in industry events. Organize company events such as breakfast meets and webinars end to end
 Help in building and recognition of Brand Wolken.
 Be in charge of all the digital channels and use them to drive brand awareness and generate leads.
 Overseeing and developing the overall content strategy for the company, as well as the monitoring and analysis of all marketing campaigns across channels.
 Work with the in-house and/or external Writers and other content creators to create the desired content.
 Develop and maintain relationships with external vendors whose products or services will be needed for the product.
 As a Product Marketing Manager, you should know marketing principles and techniques to create a marketing communication sequence that leads to sales.

Requirements and skills:

 6 -8 years of proven experience as a Product Marketing Manager
 At least 5 years of relevant experience in B2B, SaaS product marketing
 Experience in market analysis
 Familiar with product marketing tactics (e.g. integrated marketing campaigns)
 Working knowledge of web analytics tools (Google Analytics, WebTrends)
 Excellent communication skills
 Excellent knowledge of MS office suite
 A keen eye for detail
 Creativity
 Analytical mind and strong quantitative skills
 BSc/BA/MBA in Marketing, Communications or a similar field
 Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
 Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
 Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
Read more
Globalshiksha.com

at Globalshiksha.com

5 recruiters
Career | The Wellness Shop
Posted by Career | The Wellness Shop
Bengaluru (Bangalore)
5 - 10 yrs
₹5L - ₹10L / yr
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
SEO management
Digital Marketing
skill iconGoogle Analytics
+3 more

Responsibilities: 

- Develop and execute successful SEO strategies 

- Manage team of SEO Executives 

- Conduct keyword research to guide content teams 

- Review technical SEO issues and recommend fixes 

- Optimize website content, landing pages and paid search copy 

- Direct off-page optimisation projects (e.g. link-building) 

- Collect data and report on traffic, rankings and other SEO aspects 

- Work with social media and PPC teams to optimize campaigns 

- Keep abreast of SEO and integrated marketing trends 

Requirements: 

- 5+ years of SEO Experience. Proven experience as SEO Manager, SEM Manager/ similar role - Knowledge of standard and current SEO practices 

- Knowledge of HTML/CSS 

- Experience with SEO reporting 

- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools  (e.g. Google Analytics, WebTrends) 

- Strong organizational and leadership skills, Analytical mindset with numerical aptitude

Read more
Pioneering AR-VR Tech Startup

Pioneering AR-VR Tech Startup

Agency job
via Unnati by Rakhi Gayen
Mohali
5 - 8 yrs
₹6L - ₹8L / yr
Digital Marketing
skill iconGoogle Analytics
Google Adwords
Webtrends
Search Engine Optimization (SEO)
+4 more
Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.
 
Our client is a tech venture dealing with cutting-edge technologies like AR, VR, Animation and other SaaS-based solutions. Their team consists of experienced and extremely talented Subject Matter Experts and enthusiasts from the field of Game Development, Designers, Web artists and Animators. Their solutions are uniquely designed and can be implemented across industries like Education, Gaming, Aviation, Automotive, Defence, Healthcare among others.
 
Their products and services are customised as per their client requirement and are recognised for their quality and customer satisfaction. Their clientele is as revolutionary, some of them being - Pearson Group, NIIT, AIIMS, as well as Governments of various states in India.
 
As a Digital Marketing Manager, you are required to have firm grasp on current marketing tools and strategies and should be able to lead integrated digital marketing campaigns from concept to execution.
 
What will you do:
  • Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Launching campaigns on time and on budget
  • Developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.
  • Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Designing, building and maintaining our social media presence
  • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
  • Identifying trends and insights, and optimizing spend and performance based on the insights
  • Brainstorming new and creative growth strategies
  • Planning, executing, and measuring experiments and conversion tests
  • Collaborating with internal teams to create landing pages and optimize user experience
  • Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrumenting conversion points and optimizing user funnels
  • Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate

 


Candidate Profile:

What you need to have:

  • Strong knowledge of Ad serving tools (e.g., DART, Atlas) website analytics tools (e.g., Google)
  • Understanding of Analytics, NetInsight, Omniture, WebTrends) HTML, CSS, and JavaScript development and constraints.
  • Able to run Google Adwords campaigns
  • A highly goal-oriented individual and have excellent communication skills.
  • An open-minded, curious, and a strong problem solver.
Read more
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