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HTML/CSSWe are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.
- Gather the user requirements in collaboration with the Product Owner and Manager.
- Prepare and present the rough drafts to internal teams.
- Assist in translating best practices that lead to targeted organic user experiences.
- Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
- Help identify design problems and devise elegant solutions.
- Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
- Take a user-centered design approach and rapidly test and iterate your designs.
- Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
- Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
- Work with front-end developers and designers in all aspects of UX development.
- Perform research, evaluations, and validations of moderate complexity.
- Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
- Perform usability/heuristic evaluations and validations across the product or solution life-cycle.
Minimum Eligibility:
- Minimum 3 -4 years of experience in SEO and PPC
- Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
- Creative and Artistic nature.
- Knowledge of PPC and automation platforms would be ideal
- Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
Responsibilities
- You’ll also oversee paid search campaigns to ensure their success, and communication with clients to support their websites if needed.
- Candidate who is a skilled communicator and able to collaborate with various teams.
- Candidate must know to run Google ads, Linked ads, Facebook ads, Social media executive Google ads weekly report Facebook ads
- Develop and execute successful SEO , SMM strategies
- Proven experience as SEO Manager, SEM Manager or similar role
- Excellent communication skills
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude
Responsibilities
Contribute to the preparation of policies to form a long-lasting digital association with consumers.
Supervise the current company incidence on social media marketing campaigns.
Active involvement in Search Engine Optimization (SEO) efforts.
Provide inventive designs for content marketing.
Coordinate with Social Media Marketing Manager in regards to the online adverts.
Stay updated with digital marketing trends and attend networking events.
Requirements
Bachelor’s degree in Marketing, Information Technology or relevant field.
Proven work experience as Digital Marketing Executive,
Exceptional knowledge of digital marketing ideas on SEO and SEM.
Working experience of ad aiding tools like DART, Atlas, etc.
Knowhow of web analytics tools.
Experience in creative content writing.
Ability to work in a team or individually as and when required.
Ability to manage and handle multiple tasks.
Outstanding problem-solving skills.
Exceptional attention to detail.
A critical thinker.
Good verbal and written communication skills.
Strong working experience with Google Analytics
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.
Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.
Google AnalyticsOur technology-based client is backed-up by venture capitalist and angel investor. It has onboarded over 1000 sellers so far and has facilitated transactions over 6 crores. Their top clients include CBRE, FedEx, Swiggy etc.
They are currently developing India’s first dedicated B2B Service Procurement Platform.
What you need to do:
- End to end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating maximum leads)
- Conducting keyword research and optimizing the campaigns
- Researching and analyzing competitor advertising links and strategizing the best plan ahead for the business
- Optimizing the ad copy, landing pages for the best lead quality
- Optimizing the campaigns regularly for improving the performance
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Measuring and reporting performance of all marketing campaigns, and assessing against goals
- Brainstorming new and creative growth strategies
- Building on an existing level of search engine marketing expertise and developing a reputation for innovation and efficiency
- Staying up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommending improvements
- Implementing A/B testing to continuously improve ROI
Desired Candidate Profile
What you need to have:- Proven 4+ years SEM experience in managing PPC campaigns across Google
- Well-versed in performance marketing, conversion and online customer acquisition
- Understanding of keyword matching, keyword research and optimization
- Experienced in understanding google analytics and pixel integration
- Creative copywriting for ads
- Prior experience in working with affiliate ad networks (bonus)
- Understanding of campaign data and growth metrics
- Working knowledge of analytics tools (Google Analytics, Google Datastudio, GTM, etc.)
- Excellent communication skills
- Strong analytical and problem-solving abilities
- Willingness to work in a dynamic startup environment
- Ability to think creatively and work independently in a fast working environment
Mosaic Wellness, which includes 2 sister brands (https://manmatters.com/">Man Matters & https://bebodywise.com/">Bodywise), is an early-stage start-up in the digital health & wellness space, teeming with innovation & creativity.
We are based out of Mumbai and actively looking for a dynamic SEO & Branding Content Specialist to join our expanding family! We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and curate brilliant SEO-friendly blogs and articles to propel our organic growth.
The SEO & Branding Content Specialist will extensively work towards curating highly engaging original blog content and overall content for the website, and the content that goes out written from the brand. To be considered for this position, your arsenal must include superior writing and editing skills with a sound understanding of User Intent, Social Media, Competition Overview, Culture.
We need someone who can give all our long-form content assets a distinct SEO-friendly voice that seamlessly weaves in with our brand story & and helps improve our organic rankings and traffic.
Key Responsibilities:
- To understand Man Matters and Bodywise’ brand tone, core message and target audience
- To conceptualize and create blog content with quick turnaround time
- To curate highly engaging and shareable content that’s medically informative and accurate
- To comfortably come up with blog topic ideas with keyword research and competitor analysis
- To make a very strategic structure for blog content ideas
- To write compelling articles and assisting their promotion through Social Media campaigns
- To edit existing blog posts and articles based on the quality, what is working, and scope of additional information
- To understand the brand to analyze and curate relevant content
- To identify easy-win health topics that can easily rank on top in the SERPs
- To use various online tools- GSC, SEMRush, etc to come up with topic ideas and keywords
What are We Looking for?
- 1-3 years of experience
- Highly proficient in English Language with impeccable writing and editing skills
- An in-depth understanding of user-intent and online landscape- what users want
- A strong sense and understanding of editorial know-hows
- A sound understanding and interest towards strategizing informational blogs and improving their engagement for Organic Traffic
- Strong organizational and planning skills and is capable to get qualitative work done under pressure with a quick turnaround time
- Is very passionate and stays on top of all the best practices related to digital healthcare news, blogs, and user experience
- Knows how to prioritize work with ease
- Can write highly informative technical health articles that are keyword optimized without breaking a sweat
- Is curious and isn’t shy to experiment with newer forms of digital communication and is enthusiastic about the overall ecommerce landscape
- Detail, efficiency and timeline oriented content zealot
Skills Required: Fluent in English, Writing Skills, Grammar Nazi, Analytical Skills, Strategic Thinking, Flair for Structured Formatting and Layouts, Comfortable with Google Docs & Sheets
Responsibilities include:
* Identifying a digital marketing strategy and the best channels and tools to invest time/money in and create an execution plan to reach company goals
* Creating compelling content (e.g. emails, social ads) and creative outreach strategies that generate leads (i.e. compels targets to open and click!)
* Managing integrated marketing campaigns across email, website, & social channels mainly on Facebook and Instagram
* Targeted social media content creation (i.e. memes, visuals, listicles)
Requirements:
(We are open to candidates with proven achievement, desire and willingness to learn.)
* Successful track record of building effective digital presence and marketing/sales funnel/ landing page
* Tech savvy and great at figuring out new things (entrepreneurial figure ish out mindset)
* Experience with the modern marketing tech stack, including Hubspot, SendGrid, Mailchimp, UTM tracking, marketing automation software, webinars, and social media tools preferred
* Excellent writing and grammar skills
* Collaborative and personable leader
* Previous experience building processes related to marketing and sales operations
Google Analytics- Learn quickly and knows what it takes to achieve results and getting it done.
- Love putting brains behind decoding how the search engine works
- Loves building strategy and executing it
- Anytime to get hands dirty in getting things done, no matter if it is outside the job description.
- Know how to utilize team to achieve much better results
- Know when to seek help and when to figure out on your own
Google Analytics
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