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A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

Digital marketing encompasses various roles and responsibilities, including: 

 1. Digital Strategist: Developing comprehensive digital marketing strategies aligned with business goals.

 2. Content Creation: Crafting engaging content for websites, social media, emails, and other digital channels. 

 3. SEO Specialist: Optimizing online content to improve search engine rankings and visibility. 

 4. Social Media Manager: Managing and executing social media campaigns across platforms.

 5. Email Marketing Specialist: Creating and executing email campaigns to nurture leads and engage audiences. 

 6. PPC Specialist: Managing pay-per-click advertising campaigns on platforms like Google Ads. 

 7. Analytics and Data Analyst: Analyzing digital marketing metrics to measure campaign performance and derive insights.

 8. Web Developer/Designer: Ensuring the website is user-friendly, aesthetically pleasing, and optimized for conversions. 

 9. Digital Advertising Manager: Overseeing online advertising efforts, including display ads and social media ads.

 10. CRM Manager: Utilizing customer relationship management tools to optimize customer interactions and retention.

 11. Influencer Marketing Coordinator: Collaborating with influencers to promote products or services.

 12. Video Marketing Specialist: Creating and optimizing video content for digital platforms.

 13. Mobile Marketing Specialist: online sales platforms.

 15. Brand Manager: Ensuring consistent brand representation across all digital channels. These roles work together to create a cohesive and effective digital marketing strategy.

Head of Marketing


Location : Gurgaon

Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals


Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Digital Marketing Manager - Astroyogi.com

Responsibilities

• Own the strategy and roadmap for a key product/business area.
• Should have in-depth understanding of implementation of Digital Marketing aspects – Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.
• Responsible for tracking the performance of all campaigns that are run.
• Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
• Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
• Understanding of branding and brand communication is also a bonus.
• Manage marketing budget and monitor usage for all platforms.
• Clear understanding of calculation of RoAS and other metrics is important
• Experience of working with agencies in performance marketing as well as media and creative agencies
• What we’re looking for:
• Minimum of 5-7 years digital marketing experience in brand, ecommerce or digital agency.
• Strong analytical mindset and knowledge of performance marketing metrics.
• Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.
• Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.
• Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
• Highly organized, good time management and the ability to meet deadlines.
• Excellent English in written and verbal communication skills.

Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.

• Producing periodic reports for management and further analysing the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launching optimized online adverts through Google AdWords, Facebook to generate leads
• Optimizing ads to increase conversions and reduce CPL
• Suggesting and recommending changes in creatives and banners to improve results
• Providing ideas and collaborating with designers to improve ad experience
• Coordinating with various team members to achieve set targets
• Creating plans and objectives for campaigns

What you need to have:

• Proven experience in SEO, Email marketing and performance marketing is a must
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
• Planning, problem solving and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and landing page
• Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management