3+ Link building Jobs in Bangalore (Bengaluru) | Link building Job openings in Bangalore (Bengaluru)

Backlink Builder / SEO Executive

Roles & Responsibilities:

• Conducting comprehensive research and analysis to identify potential backlink opportunities from reputable websites, blogs, and online platforms within the yoga and wellness industry.
• Building and nurturing relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage, guest blogging opportunities, and other PR opportunities that result in backlinks.
• Pitching compelling story ideas, press releases, and content collaborations to relevant media outlets and publications to generate positive publicity and acquire backlinks.
• Crafting persuasive and engaging outreach emails, pitches, and press materials that highlight the value proposition of our brand and content to potential link partners.
• Implementing effective PR strategies and tactics to enhance brand visibility, credibility, and authority in the yoga and wellness space while acquiring high-quality backlinks.
• Collaborating with the SEO team to align backlink building efforts with overall SEO goals and strategies, including keyword targeting, anchor text optimization, and link relevancy.
• Ensuring that all backlink acquisition activities comply with ethical SEO practices and industry guidelines, avoiding tactics that may risk penalties from search engines.
• Monitoring backlink profiles, analyzing competitor backlink strategies, and leveraging SEO tools to track backlink acquisition progress, assess link quality, and identify opportunities for improvement.
• Staying informed about the latest trends, best practices, and algorithm updates in both SEO and PR industries to adapt strategies and tactics accordingly.
• Providing regular reports and updates on backlink building activities, PR initiatives, and their impact on website traffic, search rankings, and overall online visibility.
• Continuously expanding knowledge and skills in SEO, PR, and backlink building through training, professional development, and networking within the industry.

Preferred candidate profile:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in backlink building, PR, or digital marketing, with a focus on the yoga and wellness industry.
• Minimum of 2 years of experience in backlink acquisition, PR outreach, or digital marketing roles, preferably within the health, wellness, or lifestyle sectors.
• Strong understanding of SEO principles and best practices, with experience in keyword research, on-page optimization, and link building strategies.
• Demonstrated ability to build and maintain relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage and backlink opportunities.
• Excellent communication and negotiation skills, with the ability to craft compelling pitches, press releases, and outreach emails that generate positive responses and backlink placements.
• Proficiency in PR tools and platforms, such as Cision, Muck Rack, or HARO, for media monitoring, outreach management, and journalist database access.
• Familiarity with SEO tools and analytics platforms, including Google Analytics, SEMrush, Ahrefs, or Moz, for tracking backlink performance, keyword rankings, and website traffic.
• Creative thinking and problem-solving abilities, with a proactive approach to identifying new backlink opportunities and PR strategies.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet tight deadlines.

Roles and responsibilities:

• Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  
  
• Track, report, and analyze website analytics.

• Optimize copy and landing pages for search engine marketing.
  
  
• Perform ongoing keyword discovery, expansion and optimization.
  
  
• Research and implement search engine optimization recommendations.
  
  
• Research and analyze competitor advertising links.
  
  
• Develop and implement link building strategy.
  
  
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  
  
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
  
  
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  
  

Requirements and skills:

• Bachelor’s degree required.

• 1-2 years of experience in SEO marketing.

• Proven SEO experience.

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  
  
• Solid understanding of performance marketing, conversion, and online customer acquisition.
  
  
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  
  
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  
  
• Experience with A/B and multivariate experiments.
  
  
• Knowledge of ranking factors and search engine algorithms.
  
  
• Up-to-date with the latest trends and best practices in SEO.