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Google AnalyticsAbout Us :
ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency.
ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.
ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014.
ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.
ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks.
ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you.
Website : https://www.impactguru.com/
Team : https://www.impactguru.com/team
Location : Mumbai
Team Size : 300 +
We are scouting Asst Manager / Manager - Digital Marketing Analyst, Mumbai.
Responsibilities:
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
- Lead a team of performance marketers & Data Analyst
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
- Work on Launching & Optimizing other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
- Work on retention marketing through Mo engage or internal communication.
- Coordination with SEO Team for Organic ranking updates & suggestions
- Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
- Work on launching influencer marketing campaigns & influencer network for the brand.
Eligibility
- 1-2 years experience in digital marketing at a high-growth B2C organization.
- Hands on experience of working on Facebook Ads, Google Ads, etc
- Managed monthly paid marketing spends of 50L-1 Crore+
- Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, or related Fields.
- Strong communication skills
- Strong creative and analytical skills
- Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau
- Be able to take 100% ownership of the process from start to finish
- Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting targets & deadlines.
- Able to effectively work independently, and as part of a team.
- An early adopter attitude towards technology
- Min. 1 year experience is required in this role.
Google Analytics
Data AnalyticsAbout client:
Our client is the world’s largest media investment company. In fact, they are responsible for one in every three ads you see globally. In this role, you will be leading the advocacy narrative for a large cluster of brands for the largest FMCG organization in India.
BEST THINGS ABOUT THE JOB
1. Strategic Leadership Opportunities: As the Director of Product Marketing, you will play a pivotal role in shaping and driving the product marketing landscape for a leading consumer goods company. Your strategic insights and hands-on expertise will directly impact product marketing campaigns, contributing to the organization's growth and market dominance.
2. Transformational Role: In just three months, you'll immerse yourself in the product marketing landscape, and within a year, you'll lead process excellence, innovation, and collaboration. This dynamic progression will challenge you and provide a platform to showcase your capabilities in product marketing strategy.
3. Global Exposure and Collaboration: Working closely with global and APAC teams will allow you to collaborate across diverse markets, cultures, and strategies. Your insights will contribute to a cohesive global product marketing strategy, expanding your professional horizons.
4. Innovation and Creativity: The role offers the chance to introduce innovative product marketing strategies, technologies, and creative campaign approaches. Your ideas will drive exceptional results, ensuring that your creativity is recognized and celebrated.
5. Established Industry Leader: The FMCG brand is a market leader in the fast-moving consumer goods sector. Working with them means being a part of a company that values excellence, growth, and innovation. Your efforts will be instrumental in shaping the product marketing landscape for this industry giant.
REQUIRED EXPERIENCE
• You bring a proven track record of at least 8 years in product marketing, with progressively increasing responsibilities.
• Extensive hands-on experience with Google, Meta (Facebook, Instagram), Google Ads Data Hub, Snapchat, Spotify, and Programmatic Advertising platforms like The Trade Desk and DV 360.
• Working knowledge of Customer Data Platforms (CDP), Data Clean Rooms, First Party Data enhancement tools, and techniques.
REQUIRED COMPETENCIES
• Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and more.
• Data Analysis: Proficiency in analysing data to derive actionable insights, track KPIs, and measure the effectiveness of campaigns. Experience with tools like Google Analytics, marketing
automation platforms, and CRM systems.
• Process Optimization: Proven ability to design, implement, and optimize processes to improve efficiency and effectiveness. Knowledge of methodologies such as Lean, Six Sigma, or Agile is a plus.
• Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and ensure successful campaign execution within deadlines.
• Collaboration: Excellent communication and collaboration skills to work effectively with crossfunctional teams. Ability to lead, inspire, and influence team members to achieve common goals.
• Technical Proficiency: Familiarity with various digital marketing tools, software, and platforms, including advertising platforms, marketing automation software, and CMS systems.
• Effective Communication: Strong written and oral communication skills in English, with the ability to articulate ideas clearly and persuasively. You can communicate complex concepts to
both technical and non-technical stakeholders.
• Extreme Ownership: You take full ownership of your projects, campaigns, and decisions, embracing accountability and driving results. Your proactive attitude ensures that challenges are
met head-on.
• Strategic Thinking: You possess a strategic mindset, able to analyze the bigger picture and translate it into actionable digital marketing strategies that align with business goals.
• Innovative Mindset: Your creative thinking and willingness to explore new ideas contribute to the constant evolution of our digital marketing efforts.
Google Analytics- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
- Develop and execute a comprehensive marketing strategy that includes brand positioning, product positioning, and go-to-market plans.
- Increase brand awareness and drive demand for our products through a variety of channels, including digital marketing, social media and events.
- Collaborate with the product and sales teams to develop and execute campaigns that drive conversion and generate leads
- Analyze market trends and customer data to inform marketing decisions and optimize performance
- Work closely with the senior leaders to align marketing efforts with overall company goals and objectives.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
- Strong analytical skills and data-driven thinking.
- Coordinating for website development
- Coordinating for E-newsletters design
- Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor response
Google Analytics
We are looking for a talented Social Media Associate to administer our social media accounts. You will manage our company image in a cohesive way to achieve our marketing goals.
- Create and maintain a social media Creative calendar and posting schedule
- Interact with brands on a day-to-day basis to understand their requirements
- Well informed on the latest trend in social media space and best practices
- Seed content into social networks.
- Develop creative, innovative and relevant campaigns to achieve business objectives.
- Act as the main point of contact between the agency and the client.
- Co-ordinate with the design & Internal team
- Should be able to research on clients products, services, plans, competitors and target markets
Arrange and attend meetings with the clients to discuss and identify their requirements
Requirements-
- Excellent written and verbal skills
- Ability to sell work and ideas, and respond positively to feedback.
- Candidates with 1+ years of agency work experience can apply. Prior experience in social media and Account Management will be preferred
- Candidate with Prior mandatory experience with copywriting, content, social media Management experience with a focus on creative direction,
- Strong communication & presentation skill along with client handling skill set is a must.
- Knowledge of Facebook,Instagram, Twitter, linkedin social media platforms
Job Type: Full-time/ Hybrid--4 days from office rest WFH
Our Office address- KAILAS BUSINESS PARK.
Hiranandani Gardens, Powai-400076
We have a BYOD policy
Salary - upto 30000/month depends on the total experience and skillset
- Performing periodic technical audits ofthe website, keyword research and to make short and long term SEO strategy
- Implementing a backlinking strategy to grow domain authority
- Performing keyword ranking and gap analyses, identifying seasonal trends.
- Driving recommendations and implementation of metadata and descriptions.
What you need to have:
- Must have hands experience to drive organic traffic and SQL/MQL leads.
- Knowledge of ranking factors, search engine optimization practices and search engine algorithms and releases is a must.
- Must have hands-on experience on On-page, Off page and Technical SEO activities.
- Must have pretty much acquainted with all the tenets of SEO to amplify the organic growth.
- Have proven track record to ignite the organic growth from 0 toX.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
- B.Tech Computer Science + MBA Digital Marketing/ Marketing with relevant SEO experience.
- Candidate must have Google Webmaster Certification
- Thorough understanding of technical SEO aspects like robots.txt, XML sitemaps, broken links, schema.org, crawl budget, Pogosticking, Search Intent, Canonicalization, Graph Protocols, Custom 301 redirects, broken links, etc.
- Experience working with back-end SEO elements such as htaccess, robots.txt, metadata, and site speed optimization to optimize website performance
- Solid grasp of HTML/CSS, and a working understanding of JavaScript and how it affects SEO
- Working Knowledge of webmaster tools and other tools like webmaster tools and google analytics, google search console, google tag manager, keyword planner, SEMrush, MOZ, Yoast SEO, Web trends, screaming frog etc.
- AHREF, Moz, Google trends, SEO Quake and other pertinent tools which are predominantly inclined to SEO
- Prefer Immediate joiners only.
Google AnalyticsAbout Digichefs
We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.
Know more about us:
Check our website http://www.digichefs.com/">www.digichefs.com
Watch our journey so far http://digichefs.in/emailer/digichefs/">Play Showreel - A 180 sec. Sneak Peek
Why Join Digichefs
We are a boutique Digital Marketing Company focused on performance led to creative campaigns.
A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage.
With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.
Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!
Overview:
The Sr. Performance Marketing Analyst is responsible for planning, optimizing, and executing campaigns to meet and surpass the clients’ success metrics while also supporting the team where needed.
Job Responsibilities.
- Create and set up new paid media campaigns for clients and partners (Primary Google, Facebook, LinkedIn Ad Platforms)
- Support the TL in the development of the paid media strategy
- Research and analyse new market trends and seasonality fluctuations and apply
- learnings to the campaign(s)
- Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
- Analyse and use conversion tracking data to further optimise and develop campaigns
- Proficiency in Google Analytics to optimize and improve the campaign performance.
- Prepare analysis for client fortnightly & monthly review meetings
- Ensure day-to-day operations are aligned with campaign strategies and commercial
- goals
- Ensure work is prioritised and implemented based on agreed deadlines
- Contribute to client weekly calls including updating WIP's/Roadmaps or client logs
- Manage day to day client communication along with responding to client requests, deliverables and priorities.
Requirements:
- Educated to degree level, or equivalent
- Intermediate Microsoft Excel knowledge and skills
- Previous experience in a similar role (Agency Preferable)
- Smart, motivated, results-driven, and analytical individual
- Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Marketing Generalist
Description:
This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you!
Competencies:
- Able to multitask independently with minimal supervision
- Naturally able to think critically and take independent decisions
- Meticulous with project documentation
Skills:
- Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
- Highly proficient with Microsoft Office (Excel, PowerPoint)
- Experience with agile project planning and management will be a plus
Experience:
- Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Ability to write/execute creative and project briefs and communicate technical info with ease.
Location and Type:
Remote, Full-time
Evaluation:
Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.
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