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Their technology and understanding of the mobile space allows them to lock-in on trends before others do; thereby allowing their customers to make better decisions and investments.
The company is founded by alumnus of tier one institutes including IIT Delhi and ISB, and the founders have experience across a range of sectors including Venture Capital, B2B Saas, and Analytics Tech.
What you will do:
- Identifying and refining acquisition targets (mobile apps & studios) and the methodology associated with the same.
- Negotiating the best prices and buying frameworks for various mobile apps & studios that company want to acquire.
- Working closely with the M&A team to identify apps worth purchasing, price to pay and revenue optimization upside.
- Working closely with the product, engineering and business teams on the development, QA and release of the products.
- Driving advertising revenues and business-planning process across cross-functional teams of the company.
- Optimizing ad formats and backend software to maximize CPMs and Inventory fill rates without compromising on user experience.
- Assessing different ad networks, negotiating the best rates.
- Developing, implementing, and maintaining timelines across multiple departments.
- Translating strategy into detailed requirements for prototype construction and final product development by engineering teams.
- Prioritizing or getting involved in Ad Hoc projects as given by the company based on areas of expertise.
Desired Candidate Profile
What you need to have:
- 5+ Years of experience of relevant experience.
- Understanding of the mobile advertising ecosystem, mediation & bidding setup, a keen eye for gaps in the app monetization strategy, and an innovative mindset to fill them.
- Should be highly-skilled ad revenue management professional with a proven ability to strategize & execute your vision.
- Strong experience in a mobile ad revenue and monetization role.
- Hands-on experience in managing monetization across a portfolio of mobile products.
- Knowledge of Ad Networks, Mediation and RTB.
- Understanding of the Google AdMob framework and experience in dealing with ITV issues.
- Excellent communication skills
- Ability to ideate & execute
- Experience in managing & executing monetization across multiple apps (products) and use cases is a big plus
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our client :-
Our client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L’Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
About the role :-
Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver. You will be liaising with other teams and leading analysis setup and post campaigns review.
Some of the things we’d like you to do:-
Key poc for project setup, analysis, and post-campaign reviews
Liaise closely with clients (internally and externally) on projects and become their trusted advisor
Build statistical models on historical data with comprehensive measurement, and test & learn plans
Provide direction and leadership to direct reports, working with them on goals, motivations, and career progression
Work with key stakeholders to assess project needs and ensure best-in- class work is being delivered
Take direct responsibility for quality of work and smooth operation of campaigns
Advise on best practice in your area
Play a prominent role in the induction of new employees, teaching them company’s approach to Analytics
Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression
A bit about yourself:
Statistical/Mathematical degree from reputed institute
Proficiency with systems such as SQL and ‘R’ with at least 2 years of digital marketing/media background
Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
Hands on experience of at least 5-7 years in Statistical modeling is mandatory
Have a high understanding of marketing campaigns and their objectives
Strong verbal and written communicator with ability to build relationships at all levels within the business
Ability to manage a small team effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus.
Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results.
Promotion & Influencer Marketing: PAID AD EXPERT
“Strategy, Plan and Process make a digital campaign more effective to perform better.
Only operational understanding or knowledge of tools won’t give any results any more”
If that’s what you also have think, then we are looking for you as our – Paid Ad Expert
Job Essence- Paid Ad Expert
Work Profile-
- Set up Optimize |Management of Paid campaigns
- A) Search Engine driven (Google/Bing/ Campaign Specific)
- B) Social Media (Facebook/Instagram/LinkedIn/Youtube/Quora)
2.Deep understanding of digital marketing concepts , brand management and demand generation.
3.Professional level knowledge (not just as a user or a hobbyst) of social media platforms and paid media landscape, including new/shifting platforms and algorithms.
4.Own, manage and grow digital channel outreach for clients.
5.Online Reputation Management process and structure.
6.Email, WhatsApp, Telegram Marketing and Analytics
Must-Have-
- Strong with analysis and observation .
- Focuses on activity leading to Productivity
- More of intelligence over Mechanical working
- Excellent communication skills in hindi and english
- Excellent team player with mindful and problem solving approach towards work.
- Empathetic and Compassionate
- Understanding towards client requirements
- Ability to work in multiple clients and campaigns scenario with process driven attitude
- Not just an entry level/operational DIY person however keen to make career at higher roles in coming days.
- Team Player as well as Team manager capability.
Experience- 3-10 years
Industry
- Marketing & Advertising
Employment Type
Full-time
Our client belongs to a reputed 125-year-old group of businesses in multiple locations with a turnover of $4 billion. It is one of the fastest growing brands in the packaged food category committed to adhering to the highest health and safety standards.
It has a diversified range of products in various categories like dairy and snacks. It is also a supplier to the leading institutional buyers like Mother Dairy, Walmart, Grofers, Spencers, Amazon and Big Basket.
The group has earned the recognition of "A Great Place to Work at" and the “Best Employer” tag as well.
What you will do:
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Driving the sales performance of all the 3rd party e-commerce platforms & market places
- Overseeing or directly managing digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media
- Managing all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Working with developers to improve website performance and overseeing website uploads and landing pages development
- Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve predesigned KPIs
- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment
Desired Candidate Profile
What you need to have:- A degree in Marketing, Business Administration
- Prior experience in a similar role for at least 4 years in performance marketing in consumer products
- A solid understanding of e-commerce frameworks
- A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
- A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously
- Excellent communication skills
- Designing pipelines to send automatic emails, optimizing bidding and ad spent.
- Running A/B and multivariate tests to iterate through new ideas.
- Reporting and Dashboards: Managing Weekly, monthly, and quarterly reports on core metrics.
- Automating routine reporting to dashboards with advanced filtering and deep-dive capabilities.
- Making sense of data, presenting a perspective. Investigating if something doesn't make sense.
- Analyzing and sharing insights on trends by drilling down into various dimensions.
- Providing actionable data-driven recommendations to stakeholders’ business questions
- Collaborating well with others, knowing that better solutions come from working together
- Pushing for continuous improvement to existing processes and looking for ways to continue to evolve reporting as the company/ business evolves.
- Technical Excellence - Hands-on with various digital marketing platforms and tools
- Knowledge of working from conceptualizing ads, to measuring ROI.
- Insatiably curious & Strong analytical acumen
- Someone who can take risks, and learn quickly from your mistakes
- Obsessed with putting the best-in-class systems in place.
Skills (Mandatory skills)
Planning, implementing and managing company's overall SEO strategy
Experience of web marketing, web analytics, content strategy planing, link building, and keyword strategy
Expert in Competitor analysis
Reporting
Responsible for leading and mentoring SEO team to drive business goals
Off-page seo
Audit
Personality traits-
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and Good time-management + problem-solving skills
Excellent written and verbal communication skills
Responsibilities-
- Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Identify key SEO KPIs. Brainstorm new and creative SEO growth strategies
- Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined
- Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Identify new sources for high quality relevant backlinks
- Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities
Preferred-
Person who has worked his way up from technical SEO, SEO Manager, Sr Manager, SEO Strategist. Preferably working in SEO agencies handling multiple clients SEO projects strategy
Experience range-
10- 15years
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Marketing Generalist
Description:
This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you!
Competencies:
- Able to multitask independently with minimal supervision
- Naturally able to think critically and take independent decisions
- Meticulous with project documentation
Skills:
- Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
- Highly proficient with Microsoft Office (Excel, PowerPoint)
- Experience with agile project planning and management will be a plus
Experience:
- Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Ability to write/execute creative and project briefs and communicate technical info with ease.
Location and Type:
Remote, Full-time
Evaluation:
Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.
Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent English writing skills, as well as the ability to communicate and collaborate effectively with other departments to create innovative content ideas.
• Researching industry-related topics (combining online sources, interviews, and studies) and Identify customers needs and gaps in the content and recommend new topics.
• The ability to consistently meet tight deadlines.
• Conduct keyword research and use SEO guidelines in the content to increase web traffic.
• Develop & Implement SEO Strategy On-Page & Off-Page, for www.atomtech.in
• Perform keyword research to identify top keywords and opportunities in focus areas
• SEO best practices, new technologies as well as search engine algorithm changes in first-page ranking for focus keywords in target geographies
• Maintain all aspects of Google Webmaster Tools and review regularly to ensure all issues are handled in a timely manner
• Use Google Analytics & recommend ideas and changes to the improvement of our customers' user experience and conversion rates.
• Stay up to date with the latest Algorithm updates
• Strategic link building, analysis of client websites, Metatag creations.