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Responsibilities:
- Creating content for ongoing campaigns such as writing copy for email marketing campaigns & WebStories, writing answers on Quora, copywriting for creatives etc.
- Coordinate with the internal and external team for content creation and ensuring that the writing is consistent and in line with the overall campaign and brand requirements
- QA for all the content deliverables shared by the freelancers/content agencies
- Perform keyword research based on the campaign requirements to make sure the writing is search engine friendly
- Perform content strategy to come up with new ideas for content creation for the website
- Plan weekly deliverables along with the Organic Growth team and manage the requirements, blockers (if any) to ensure smooth flow and timely completion of work
- Analyse competitor’s presence on different platforms and come up with suggestions to help the Growth team scale with the help of personalized content
Desired Skills and Experience:
- 4-5 years of experience in copywriting (Finance Industry)
- Creative thinking and an ability to come up with ideas that address the campaign needs
- Very strong written and verbal communication skills
- Problem-solving mindset & self-starter attitude
- Ownership of the creative process
- Competitor research
- Stakeholder and project management
Qualifications:
- Minimum Qualification: Graduate
Summary:
We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.
Roles and Responsibilities:
Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.
Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media
Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.
Ø Collaborate with designers to create visually appealing and impactful content.
Ø Manage and update the website and digital content for Caramel according to the marketing calendar.
Ø Stay up-to-date with industry trends and best practices in content creation and management.
Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
Ø Assist in the development and implementation of content marketing campaigns for events and activations
Ø Train and mentor junior team members to enhance their content creation skills.
Qualifications:
Ø Bachelor's degree in English, Journalism, Marketing, or a related field.
Ø Proven experience in content creation and management, preferably in a similar industry.
Ø Excellent written and verbal communication skills.
Ø Strong attention to detail and ability to meet tight deadlines.
Ø Proficiency in content management systems and analytics tools.
Ø Ability to work independently and collaboratively in a fast-paced environment.
Ø Strong organizational and project management skills.
Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.
Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience
About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
World's largest search intelligence products company
Excellent skills in writing about complex technical and business subjects to a variety of audiences.
ü Be able to think like a user and create intuitive documentation as and when needed to create succinct documentation
ü Be able to understand product thoroughly and interact with developers
ü Ability to interact with different business groups and scope documentation assignments.
ü Preferable exposure to eCommerce / Retail Analytics
ü Precise documentation and clear communication skills
ü Experience in API documentation is an added bonus
Skills and Experience
ü Experience in content review and localization
ü Ability to conceptualize and execute projects, with a strong bias for action and the ability to prioritize and meet deadlines
ü Experience with content management systems like Wordpress
ü Experience working in an Agile content development environment
ü Experience in editorial/peer review
ü Knowledge about eCommerce tools and plugins will be an advantage
A fintech startup
Role Overview
Summary of Role
We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.
Requirements:
• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.
Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.
We are seeking a Content Writer/Research Analyst to join our marketing team. The ideal candidate should have a strong background in content creation and research, with experience in managing different marketing collaterals. The role involves creating compelling content across different formats and channels, conducting research to support marketing strategies, and managing collateral production and distribution.
Responsibilities:
- Create high-quality, engaging content across different formats and channels, including blogs, articles, social media posts, email campaigns, video scripts, whitepapers, case studies, and product descriptions.
- Conduct research to support marketing strategies, including competitor analysis, market trends, customer insights, and industry best practices.
- Collaborate with cross-functional teams to develop and execute content plans that align with marketing goals and objectives.
- Manage collateral production and distribution, including working with designers, printers, and vendors to ensure quality and timely delivery.
- Develop and maintain a content calendar that aligns with marketing campaigns and ensures consistent messaging and branding.
- Monitor content performance metrics and provide insights and recommendations for improvement.
- Edit, review, and proofread content for accuracy, grammar, spelling, and punctuation.
- Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
- Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
- Support other marketing initiatives as needed.
Requirements:
- Bachelor's degree in English, Communications, Marketing, or a related field.
- 2-3 years of experience in content creation and research, preferably in a B2B marketing environment.(4lakh)
- Proficient in managing different marketing collaterals, such as brochures, flyers, presentations, and other promotional materials.
- Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
- Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform marketing strategies.
- Familiarity with SEO, digital marketing, and social media best practices.
- Experience with content management systems, such as WordPress, Drupal, or HubSpot.
- Proficient in Microsoft Office Suite, Google Suite, and project management tools, such as Trello or Jira.
- Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.
ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.
THE ROLE
We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.
RESPONSIBILITIES
• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.
• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.
• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.
• Conduct in-depth research to write copy specific to our target audience.
• Emulate and hone brand persona in all the content and creatives.
• Proofread all content before it is sent across to the senior copywriter for further review.
• Respond to and consolidate multiple edits and points of feedback into your work.
QUALIFICATIONS
• Minimum 1-year experience as a copywriter.
• Candidates from agency backgrounds are a must.
• A passion for writing and the willingness to learn from other creative professionals.
• Strong research skills that ensure all copy is correct and accurate.