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About Company
Our client works in the area of skilling and livelihoods for underserved youth. It is a pioneering program with a strong PPP model, an agency-led
approach to livelihoods and a vision of socio-economic transformation. The NGO runs through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together toward changing lives.
Responsibilities
● Design and execution of research into the impact of an agency-led approach to livelihoods.
● Design and execution of the appropriate baseline surveys in communities.
● Gaining an in-depth understanding of the impact of the NGO program at the community level.
● Identification of research partners as required.
● Building tools and systems for monitoring and evaluation of the Lighthouse program and guiding the work of the data & reporting team.
● Data quality audits for program-specific data across the organization.
Requirements
● Master’s degree in statistics or economics with a specialization in statistical methods, or social sciences with training in qualitative and quantitative research methods.
● Minimum 5 years of work experience in the social sector/ corporate sector.
● Critical thinking
● Analytical ability
● Result orientation
● Excellent written and oral communication in Hindi and English (Knowledge of Marathi
will be an added advantage)
● Creativity
About the role
We’re looking for a passionate Market Research Associate, with an analytical mindset and thrust to constantly thrive with current market trends.
As a Market Research Associate you will be responsible for providing actionable insights by conducting detailed market research to provide in-depth analysis of the current market trends, competitive analysis, market share across our line of products - Scalefusion, NuovoPay, and NovoTeam.
What will you do?
- Develop a good understanding of the SaaS industry and perform in-depth analysis to evaluate the current market trends.
- Demonstrate ability to track and analyze global market development, competitive landscape, impact of economic trends on the industry, business scenario and growth prospects
- Provide analytical interpretation of the data to conceptualize and build perspectives based on industry trends and their impact
- Identify and understand change-causing trends that impact our market, as well as industries related to our products.
- Perform valid and reliable market research on competitors’ products & services and turn into actionable insights for product and marketing managers.
- Help our sales & marketing team to generate effective strategies based on secondary market research.
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand target market characteristics and map its needs with the offerings
- Research, curate and build database(accounts & contacts) using lead generation tools like LinkedIn Sales Navigator, Zoominfo, Lusha etc to fuel sales pipeline
- Identify prospective industry events, trade shows, networking events and opportunities