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Backlink Builder / SEO Executive
Roles & Responsibilities:
- Conducting comprehensive research and analysis to identify potential backlink opportunities from reputable websites, blogs, and online platforms within the yoga and wellness industry.
- Building and nurturing relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage, guest blogging opportunities, and other PR opportunities that result in backlinks.
- Pitching compelling story ideas, press releases, and content collaborations to relevant media outlets and publications to generate positive publicity and acquire backlinks.
- Crafting persuasive and engaging outreach emails, pitches, and press materials that highlight the value proposition of our brand and content to potential link partners.
- Implementing effective PR strategies and tactics to enhance brand visibility, credibility, and authority in the yoga and wellness space while acquiring high-quality backlinks.
- Collaborating with the SEO team to align backlink building efforts with overall SEO goals and strategies, including keyword targeting, anchor text optimization, and link relevancy.
- Ensuring that all backlink acquisition activities comply with ethical SEO practices and industry guidelines, avoiding tactics that may risk penalties from search engines.
- Monitoring backlink profiles, analyzing competitor backlink strategies, and leveraging SEO tools to track backlink acquisition progress, assess link quality, and identify opportunities for improvement.
- Staying informed about the latest trends, best practices, and algorithm updates in both SEO and PR industries to adapt strategies and tactics accordingly.
- Providing regular reports and updates on backlink building activities, PR initiatives, and their impact on website traffic, search rankings, and overall online visibility.
- Continuously expanding knowledge and skills in SEO, PR, and backlink building through training, professional development, and networking within the industry.
Preferred candidate profile:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience in backlink building, PR, or digital marketing, with a focus on the yoga and wellness industry.
- Minimum of 2 years of experience in backlink acquisition, PR outreach, or digital marketing roles, preferably within the health, wellness, or lifestyle sectors.
- Strong understanding of SEO principles and best practices, with experience in keyword research, on-page optimization, and link building strategies.
- Demonstrated ability to build and maintain relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage and backlink opportunities.
- Excellent communication and negotiation skills, with the ability to craft compelling pitches, press releases, and outreach emails that generate positive responses and backlink placements.
- Proficiency in PR tools and platforms, such as Cision, Muck Rack, or HARO, for media monitoring, outreach management, and journalist database access.
- Familiarity with SEO tools and analytics platforms, including Google Analytics, SEMrush, Ahrefs, or Moz, for tracking backlink performance, keyword rankings, and website traffic.
- Creative thinking and problem-solving abilities, with a proactive approach to identifying new backlink opportunities and PR strategies.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Job Description:
The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.
Key Responsibilities:
• Market Research and Analysis:
o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.
o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.
• Content Creation and Management:
o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.
o Create engaging and informative content that aligns with the brand's voice and marketing objectives.
• Social Media Management:
o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.
o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.
• Campaign Execution:
o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.
o Monitor campaign performance, analyze results, and make recommendations for future campaigns.
• Brand and Communication:
o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.
o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.
• Stakeholder Collaboration:
o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.
o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.
• Professional Development:
o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.
Qualifications:
• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in a marketing role, with a strong portfolio of marketing projects.
• Excellent communication and writing skills.
• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to develop innovative marketing strategies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented with strong organizational and project management skills.
Senior Technical Writer
Experience: 7+ Years
Location: Bangalore, Remote
Type: Full-time
About Digit88
Digit88 empowers digital transformation for innovative and high growth B2B and B2C SaaS companies as their trusted offshore software product engineering partner!
We are a lean mid-stage software company, with a team of 75+ fantastic technologists, backed by executives with deep understanding of and extensive experience in consumer and enterprise product development across large corporations and startups. We build highly efficient and effective engineering teams that solve real and complex problems for our partners.
With more than 50+ years of collective experience in areas ranging from B2B and B2C SaaS, web and mobile apps, e-commerce platforms and solutions, custom enterprise SaaS platforms and domains spread across Conversational AI, Chatbots, IoT, Health-tech, ESG/Energy Analytics, Data Engineering, the founding team thrives in a fast paced and challenging environment that allows us to showcase our best.
The Vision: To be the most trusted technology partner to innovative software product companies world-wide
The Opportunity
Since 2017, we have partnered with one of the world's foremost Conversational AI companies to set up their dedicated product engineering team in India. Over the past 5+ years we have been collaboratively engineering highly scalable, high performance, resilient platforms with teams in Seattle, Mountain View, UK, Israel and Germany.
Founded in New York City with over 1,200+ employees spanning 6 continents and dozens of countries, our partner is a transformational force in how brands and consumers communicate. With over 18,000 brands, including HSBC, Disney, Verizon, and Home Depot using the platforms that we are developing, our partner is a market leader in Conversational AI competing with the likes of Google Dialog Flow, IBM Watson, Microsoft and more.
Digit88 is seeking a senior technical writer to join our conversational AI team. You will be responsible for technical content for conversational Cloud Platform, technical guides, and marketing materials. You would be joining an existing team of 50+ professionals and help expand the Conversational AI professional services team that builds and delivers highly engaging and cutting edge chatbot/AI solutions that automate and power millions of conversations daily across the world.
Responsibilities:
- Content Creation: Develop technical content for conversational Cloud Platform, technical guides, user manuals and marketing materials. Should also be able to translate technical jargon into clear and accessible language for non-technical audiences.
- Research: Stay up-to-date with industry trends, emerging technologies, and best practices. Conduct in-depth research to gather relevant information and validate technical details to ensure accuracy in your writing.
- Collaborate with Subject Matter Experts: Work closely with technical experts and product teams to gather information, interview subject matter experts, and understand complex technical concepts. Build a strong rapport with technical teams to create content that resonates with the target audience.
- Content Strategy: Contribute to the development of content strategies based on goals, audience, and industry trends. Suggest new content ideas and formats to engage the audience effectively.
- Editing and Proofreading: Review and edit content to ensure clarity, consistency, and adherence to style guidelines. Check for grammar, punctuation, and spelling errors to deliver error-free content.
- Content Performance Analysis: Track and analyze the performance of content using relevant metrics and analytics tools. Use data insights to refine content strategies and improve engagement.
- Technical Documentation: Create comprehensive technical documentation for products, services, and features, ensuring clarity and accuracy for users and developers.
You should have proven experience in:
- As a Technical Content Writer, preferably in the technology industry like B2B SaaS Platforms. Experience on Conversational AI/Chatbots or other Low Code platforms experience is a big plus.
- Strong understanding of technical concepts and the ability to communicate them clearly to non-technical audiences.
- Excellent writing, editing, and proofreading skills with attention to detail.
- Familiarity with SEO principles and content optimization techniques.
- Proficiency in researching, organizing, and presenting complex technical information in a simplified manner.
- Ability to collaborate effectively with cross-functional teams and subject matter experts.
Preferred Skills:
- 7+ years experience in technical content writing for enterprise software.
- Good to have knowledge on content management systems (CMS) and content publishing workflows.
- Knowledge of industry-standard style guides and ability to adapt to the company's style guidelines.
- Bachelor's degree in a relevant field such as Computer Science, Engineering, Communications, or a related discipline is preferred.
Additional Project/Soft Skills:
- You are a creative problem solver
- Positive attitude and self-motivated
- Extremely detail-oriented and also able to see the big picture
- Excellent written and verbal communication skills and presentation ability
- Strong presentations skills
- Strong problem-solving skills with creative approach
Benefits/Culture @ Digit88:
- Comprehensive Insurance (Life, Health, Accident)
- Flexible Work Model
- Accelerated learning & non-linear growth
- Flat organisation structure driven by ownership and accountability.
- Global Peers - Working with some of the best engineers/professionals globally from the likes of Apple, Amazon, IBM Research, Adobe and other innovative product companies
- Ability to make a global impact with your work, leading innovations in Conversational AI, Tele-Medicine, Healthcare and more.
You will work with a founding team of serial entrepreneurs with multiple successful exits to their credit. The learning will be immense just as will the challenges.
This is the right time to join us and partner in our growth!
Summary:
The ideal candidate as a digital marketer is involved in implementing and formulating marketing strategies to enhance customer acquisition, and retention to boost conversion and revenue. You need to collaborate with the marketing team, to encompass Search Engine Optimization, email marketing, and the ability to analyze, the effectiveness of the contents, and measuring marketing return on investment.
Responsibilities
1. Organic Traffic: Measure the total volume of visitors coming to the website from search engines without paid advertising.
2. Create and implement link-building strategies to improve website authority.
3. Keyword Rankings: Track the positions of targeted keywords in search engine results pages (SERPs) to gauge visibility and progress in improving rankings over time
4. Monitor website performance using Google Analytics and provide recommendations for improvement
5. Stay updated with industry trends and emerging SEO techniques to ensure our strategies remain effective.
6. Schedule posts on social media platforms (using tools)
7. Research based on requirements tailored by the marketing team
8 Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.
Qualifications:
- Proficient in Google Analytics, and SEO tools.
- Experience in content for the web and organic search audience
- Qualifications In-depth knowledge of various social media platforms, trends, and best practices
- Strong creative, communication, and writing skills.
Position Overview:
We are seeking a motivated and detail-oriented Digital Marketing Intern to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, with a focus on Google Analytics(4), Google Ads, Other Social Media Ads, SEO, and lead generation techniques. This position offers an excellent opportunity to gain hands-on experience in digital marketing within a dynamic and collaborative environment.
Responsibilities:
Google Analytics:
- Set up, configure, and maintain Google Analytics accounts for various campaigns and websites.
- Monitor and analyze website traffic, user behavior, and other key metrics using Google Analytics.
- Generate insightful reports and recommendations to optimize website performance and marketing strategies.
- Generate custom funnels and other reports to track and monitor all marketing activities to capture target audience.
- Track all backlinks and other external links created for SEO purpose to identify the inflow.
Google Ads / Other Social Media Ads:
- Create and manage Google Ads campaigns across multiple platforms, including search, display, and video.
- Conduct keyword research and optimize ad copy to improve campaign performance and ROI.
- Monitor campaign budgets, CPC, CTR, and other metrics to ensure goals are met or exceeded.
- Create and manage a complete campaign.
- Proficient with creating targeted Ads on social media platforms like Instagram, Facebook, Linkedin, etc.
SEO:
- Perform keyword research to identify high-value opportunities for organic search traffic.
- Implement on-page and off-page SEO strategies to improve website visibility and rankings.
- Monitor and analyze SEO performance using tools such as Google Search Console and SEMrush.
- Use other tools to increase visibility among the target audience. This is crucial as identification of platforms and engaging them where our target audience is should be critical for our business goals conversion.
Lead Generation:
- Develop and execute digital marketing strategies to generate leads and drive conversions.
- Utilize email marketing, social media, and content marketing to attract and engage potential customers.
- Implement A/B testing and optimization techniques to improve lead capture and conversion rates.
Other Digital Marketing Activities:
- Assist with social media management, content creation, and community engagement.
- Collaborate with team members to brainstorm and execute creative marketing campaigns.
- Stay updated on industry trends and best practices in digital marketing.
Qualifications:
- Currently enrolled in a bachelor's or master's degree program in Marketing, Advertising, Business, or a related field.
- Strong understanding of digital marketing principles and techniques.
- Proficiency in Google Analytics, Google Ads, and SEO tools. This is mandatory.
- Excellent analytical skills and attention to detail.
- Strong communication and teamwork abilities.
- Ability to manage multiple tasks and prioritize deadlines effectively.
- Previous internship or work experience in digital marketing is a plus.
Benefits:
- Hands-on experience in a fast-paced digital marketing environment.
- Opportunity to work closely with experienced professionals and gain valuable mentorship.
- Possibility of full-time employment or extended internship based on performance.
We are seeking a highly skilled and experienced Performance Marketing Executive to join our marketing team. The ideal candidate will be proficient in various types of online advertising, particularly on social media platforms such as LinkedIn, Google, and Facebook.
Key Responsibilities:
- Utilize expertise in different types of online ads, including display ads, search ads, and social media ads, to effectively promote our product and services across various digital platforms.
- Plan, execute, and optimize marketing campaigns across social media platforms such as LinkedIn, Google, Facebook, and other relevant channels to achieve targeted objectives and maximize ROI.
- Develop marketing funnels that guide users from initial ad exposure to conversion on landing pages. Continuously optimize funnels to improve conversion rates and drive business growth.
- Collaborate with the design team to create visually appealing and user-friendly landing pages that align with campaign objectives and effectively communicate key messages.
- Create compelling and persuasive content for ads, landing pages, and other marketing collateral to engage the target audience and drive desired actions.
- Monitor campaign performance, analyze key metrics, and generate reports to assess effectiveness, identify areas for improvement, and make data-driven decisions to optimize future campaigns.
- Manage advertising budgets effectively to ensure optimal allocation and maximize ROI across all campaigns.
- Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of the curve
- Stay informed about the latest trends, best practices, and emerging technologies in performance marketing to drive innovation and maintain a competitive edge.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 3-5 years of proven experience in performance marketing, with a focus on managing online advertising campaigns.
- Proficiency in running ads on social media platforms such as LinkedIn, Google, and Facebook, with a strong understanding of their respective advertising platforms and tools.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Strong project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and with external partners.
Required Skillset
· The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.
· Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.
· Must have relevant experience in team leadership, workflow organization, and project management.
· Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.
· Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.
· Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.
· Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.
· Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.
· The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.
· A proven track record in SEO showcasing improved SEO performance is crucial.
Job Description
· Guide the SEO team in applying best SEO practices to all online content.
· Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.
· Formulate effective on-page and off-page SEO strategies.
· Undertake keyword research for improving organic SEO rankings.
· Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.
· Establish systems and standards for optimizing all content for SEO.
· Design strategies and action plans for building high-quality, authoritative backlinks to our website.
· Monitor and assess search results and performance across major search channels.
· Execute data analysis to inform SEO strategy and provide enhancements.
· Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.
· Present detailed reports and insights to the team and stakeholders.
· Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.
· Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.
Job Title:- Digital Marketing Executive
Experience:- 3-6 Years
Location:- Bangalore
Work Mode:- WFO
Primary Skills:-
3+ years experience as a Digital Marketing Professional
Understanding the importance of the Website
Experience in Email marketing and carry it to the digital forum
Social media marketing - visibility
Experience in branding
Must understand page optimization and off page optimization,
Understand the value of Search engine optimization but as a complementary skill.
Blog writing and Content generation
Secondary Skills :-
Knowledge on Google certification and Google analytics, Google AdWords
Setting up tracking systems for marketing campaigns and online activities
Experience in Website maintenance and press releases
Latest marketing techniques
Qualification:- MBA ( Marketing ), BBA
Responsibilities:-
Responsible for formulation and execution of the company’s Digital Marketing Strategy
Creation and management of website
Independently managing all digital marketing activities
Set up and management of Linked in and twitter accounts
Writing blogs and content on digital forum to ensure visibility
Responsible to develop and implement the Online Marketing and Brand Positioning
strategies
Create key reporting and performance indicators based on business requirements
Brand management on the digital forum
Exito Media Concepts is a Global B2B Events Organization. We create C-Suit events like conferences, summits and forums where business & industry leaders can network, re-educate and create business opportunities.
We are looking for a Content Writer to join our Marketing team and enrich our online presence with new blog posts and marketing copy.
If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.
Responsibilities:
- Research industry-related topics (combining online sources, interviews and studies).
- Write clear marketing copy to promote our events.
- Prepare well-structured drafts using Content Management Systems.
- Create, proofread and edit blog posts before publication.
- Create email content.
- Coordinate with marketing and design teams to illustrate articles.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Promote content on social media.
- Identify the audience's needs and gaps in our content and recommend new topics.
- Ensure all-around consistency (style, fonts, images and tone).
Requirements:
- Working experience in content/copywriting.
- Creativity
- Fluent in spoken and written English.
- Basic computer skills.
- Eager to learn and adaptable.
- Ability to meet deadlines.
- A bachelor's degree in mass communication, English, journalism or related field is preferred.
Job Type: Full time & On-site (5 Day work week)
Location: Mangalore
Key Responsibilities are :
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, etc)
- Manage and maintain the company's owned media including websites.
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Social, etc)
- Manage SEO campaigns
- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
JOB DESCRIPTION
Job Title: Digital Marketing Executive
Department : Marketing
1. Job PURPOSE:
Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.
2. ROLES & RESPONSIBILITIES:
l Responsible for formulation and execution of the company’s Digital Marketing Strategy
l Creation and management of website
l Independently managing all digital marketing activities
l Set up and management of Linked in and twitter accounts
l Writing blogs and content on digital forum to ensure visibility
l Responsible to develop and implement the Online Marketing and Brand Positioning strategies
l Create key reporting and performance indicators based on business requirements
l Brand management on the digital forum
3. EXPERIENCE REQUIRED:
Overall : 3 - 5 yrs
4. TECHNICAL SKILLS:
Primary Skills :
l 3+ years experience as a Digital Marketing Professional
l Understanding the importance of the Website
l Experience in Email marketing and carry it to the digital forum
l Social media marketing - visibility
l Experience in branding
l Must understand page optimization and off page optimization,
l Understand the value of Search engine optimization but as a complementary skill.
l Blog writing and Content generation
Secondary Skills :
l Knowledge on Google certification and Google analytics, Google AdWords
l Setting up tracking systems for marketing campaigns and online activities
l Experience in Website maintenance and press releases
l Latest marketing techniques
Desired Skills :
l Experience in IT product based company
l Advanced web ranking
l Knowledge on Google webmaster, Keyword planner, Google trends
l Online Reputation Management
5. ABILTY
l Excellent Communication Skills
l Good conceptualization skills
l Excellent computer and web related skills
l Quick grasping skills
l Initiation
l Time management
l Dedication and ownership
6 .EDUCATIONAL QUALIFICATION :
Preference: MBA ( Marketing ), BBA
Age between 26 Year to 30 Years
Job Title: Growth Marketing - Content & SEO
Location: Bangalore
About threedots:
At threedots, we are committed to helping our customers navigate the complex world of secured credit financing. Our mission is to facilitate financial empowerment through innovative, secured credit solutions like Loans Against Property, Securities, FD & More. We're looking for an experienced Growth Marketer to join our team and drive our content and SEO efforts. Founded by early members of Groww, we are a well funded startup with over $4M in funding from India’s top investors.
Role Overview
As a Growth Marketer at threedots, you will be responsible for developing and executing our content strategy to increase organic growth. You should have a strong grasp of current SEO best practices, a track record of success in organic growth, and the ability to use various SEO tools to analyze performance and identify opportunities.
Responsibilities:
- Develop and implement a robust content strategy that aligns with SEO goals and overall marketing objectives.
- Conduct keyword research to guide content teams and optimize our website and social media profiles.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes in SEO and major search engines.
- Utilize analytics tools to monitor and analyze performance, and suggest improvements.
- Collaborate with marketing teams to drive SEO in content creation and content programming.
- Identify opportunities for content, strategic partnerships, and emerging platforms.
- Provide competitive analysis of top performing websites in our sector.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 3 years of experience in SEO and organic growth strategies.
- Proven track record of content management and strategy.
- Proficient with SEO reporting and analytical tools.
- Understanding of search engine algorithms and ranking methods.
Preferred Qualifications:
- Experience with financial services content and compliance considerations.
- Familiarity with Google Analytics, SEMrush, Ahrefs, Moz, or similar tools.
- Experience in Wordpress
- Strong understanding of technical SEO (site structure, sitemaps, crawl budget etc.).
- Excellent written and verbal communication skills.
- Ability to work independently and with cross-functional teams.
What We Offer
- Competitive salary and performance incentives.
- High Equity Ownership
- Opportunity to be part of a growing team with a strong vision for the financial sector.
- Professional development and career growth opportunities.
- Other Startup Perks
How to Apply:
Please fill in the form below and our team will reach out to you:
https://forms.gle/MVG5VmLxpfL9N6eg8
trying to make a mark in business areas like web development and Digital Marketing. we are looking for a Candidate who is Good in SEO, SEM, SMO AND SMM and who has hands-on experience. Selected candidates will be working on internal as well as client projects. This job is work from Office only.
Location- Pune and Bangalore, Work from office
Roles & Responsibilities
- Keyword Research and Analysis:
Conduct comprehensive keyword research in Hindi to identify high-value and relevant search terms. Analyze keyword competition and trends to develop effective optimization strategies.
- On-Page Optimization:
Optimize website content, meta tags, headings, and other on-page elements for Hindi-focused keywords. Ensure content is well-structured, relevant, and accessible to search engines.
- Content Optimization:
Collaborate with content creators to develop SEO-friendly content in Hindi, ensuring proper keyword integration and relevance. Implement best practices for optimizing images, videos, and other multimedia content.
- Technical SEO:
Conduct regular website audits to identify and resolve technical SEO issues. Monitor website performance, crawl errors, and XML sitemaps to improve site health.
- Local SEO (Hindi Audience Market):
Implement local SEO strategies targeting specific regions where Hindi is prevalent. Optimize Google My Business listings and other local business directories.
- Link Building:
Develop and execute effective link-building strategies for Hindi-focused content. Build high-quality, relevant backlinks through outreach, partnerships, and content Promotion.
- SEO Reporting and Analysis:
Monitor, analyze, and report on key SEO performance metrics using tools like Google Analytics, Google Search Console, and third-party SEO tools. Provide actionable insights and recommendations based on data-driven analysis.
- Stay Current with SEO Trends:
Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices in both English and Hindi markets.
- Qualifications and Skills:
- Proven track record of successful SEO campaigns, particularly in Hindi-speaking markets.
- Fluent proficiency in Hindi and English languages, both written and spoken.
- Strong understanding of search engine algorithms and ranking factors.
- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Ability to work collaboratively in a team and manage multiple projects.
- Up-to-date knowledge of SEO trends and best practices.
- Proven experience as an SEO Specialist with a focus on Hindi markets.
- Relevant certifications in SEO and digital marketing (e.g., Google Analytics, Google Ads, etc.) is a plus.
Digital marketing executive job duties include:
• Prepare social media marketing strategy and campaign by coming up with content
ideas, planning the budget, and implementing it.
• Utilize various social media channels to promote the company’s products and
services.
• Increase the visibility of the company’s social content by optimizing individual
company pages on social media platforms.
• Utilize the digital marketing aspects of the social media marketing roadmap to
increase website traffic, audience engagement, and revenue.
• To achieve certain goals, you must generate leads, qualify leads, develop
marketing communications, build your brand image, and convert sales leads.
• Taking steps to improve campaigns and other marketing efforts by monitoring
their performance and evaluating their effectiveness.
Requirements for Digital marketing executive
• A graduate degree in marketing or a related field is required.
• 1-3 Years of experience in digital marketing.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,
social media campaigns, and display advertising campaigns.
CSTech Infosolutions Private Limited has been a web design and development studio in business since 2003. As a website design studio, we have provided solutions to businesses of all sizes, whether freelancers, SMEs, or corporates. Our clients range from government agencies to private companies and startups.
Selected intern's day-to-day responsibilities include:
1. Handle on-page and off-page SEO activities.
2. Perform keyword research to optimize existing content and uncover new opportunities.
3. Handle link development tasks for websites to get the website in top positions in search engines.
4. Promote websites/services with the help of available social media sites.
5. Provide SEO analysis and recommendations in coordination with elements and structure of websites and the web.
6. Communicate and coordinate with subject matter experts, content/marketing managers, webmaster, and technology team to ensure SEO friendliness of the website/content.
7. Timely report generation to present metric for month-on-month comparison of efforts versus.
8. Plan and write the SEO strategy.
9. Provide ongoing client support for SEO strategy.
10. Being up-to-date with the latest SEO initiatives in the market.
Digital marketing executive job duties include:
• Prepare social media marketing strategy and campaign by coming up with content
ideas, planning the budget, and implementing it.
• Utilize various social media channels to promote the company’s products and
services.
• Increase the visibility of the company’s social content by optimizing individual
company pages on social media platforms.
• Utilize the digital marketing aspects of the social media marketing roadmap to
increase website traffic, audience engagement, and revenue.
• To achieve certain goals, you must generate leads, qualify leads, develop
marketing communications, build your brand image, and convert sales leads.
• Taking steps to improve campaigns and other marketing efforts by monitoring
their performance and evaluating their effectiveness.
Requirements for Digital marketing executive
• A graduate degree in marketing or a related field is required.
• 1-3 Years of experience in digital marketing.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,
social media campaigns, and display advertising campaigns.
About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
Digital Marketing Manager
Role: Digital Marketing Manager
Required Educational Qualification: Any UG or PG
Company Name - Promilo.com (Sawara Solutions Pvt ltd)
Experience - 2 to 5 yr
Location: Bangalore
Mode – Full Time / Work from office
About us:
Promilo is India’s 1st innovative platform which “Pay to Browse”
It is a B2B SaaS start-up that enables to accelerate of he business appointment funnel of the
companies. We’re an advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by Start-up India, Start-up Karnataka & MSME companies.
To know more - visit our company website.
Job description
Roles and Responsibilities
● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social
media and display advertising campaigns, EPC campaigns,Organic content, and blog posts.
● Work on Google Ads, Facebook ads, YouTube, and LinkedIn platforms to design, build, and
maintain social media presence and execute marketing campaigns.
● Measure and report performance of all digital marketing campaigns and assess against goals.
● Measuring ROI for digital marketing and making recommendations on the most optimal
solutions.
● Collaborates with internal teams to create landing pages and optimize the user experience.
● Brainstorms new and creative growth strategies through digital marketing
● Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
● Regularly review and monitor competitive websites to ensure leading in design, usability, and
user experience.
● Keeping up to date on industry trends, new media buying opportunities, and
recommendations on new ways to reach the target audience
Desired Candidate Profile
● Minimum 1 -2 years of relevant experience in Digital Marketing.
● Demonstrable experience leading and managing SEO/SEM, marketing database, email,
social media and/or display advertising campaigns, EPC campaign, Organic content, blog
posts.
● Experience working on-page optimization and off-page optimization
● Highly creative with experience in identifying target audiences and devising digital campaigns
that engage, inform, and motivate
● Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,
WebTrends)
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Experienced with website analytics and can distill data into actionable insights
● Familiar with financial planning and strategy, excellent account-based marketing, event
planning, analytics, email, social media, paid, marketing operations, copywriting, and editing
skills.
KeySkill: digital marketing, Content Creation, PPC. organic content, Facebook Campaign, GoogleAdWords, marketing, management, Blog, Commenting, Social Media, Optimization, ContentOptimization, Google Ads, Seo Marketing, Website Analysis, Advertising Campaigns, EPC, Search, Engine Marketing
World's largest Media Investment Company
Role - Manager – Paid Search (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.
Reporting of the role - This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)
● Support the training and growth of your team
● Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels.
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Search campaigns
● You have a high-level knowledge of Paid Search platforms and third-party tools (AdWords, Bing, SA360, GA, SEM Rush, Editor)
● Kenshoo, Marine, Salesforce, etc is a plus
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft Excel and Google Sheets
A platform that simplifies cross border payments
Our client is building cross-border payments infrastructure that provides businesses access to global markets, starting with those in India and subsequently other parts of South & South East Asia. They are enabling users to accept and payout money globally in a simple, reliable, compliant, transparent and financially compelling manner and are seeking an experienced Content Writer with 3-5 years of experience to join our marketing team. The ideal candidate will be responsible for creating compelling and informative long-form articles that will be used in our marketing campaigns for a B2B payment platform. The content writer will work closely with the marketing team to create engaging and high-quality content that targets our target audience.
Responsibilities:
- Write high-quality, long-form articles for our B2B payment platform that will be used in marketing campaigns
- Conduct research on relevant topics and stay up-to-date with industry news and trends
- Collaborate with the marketing team to ensure all content is aligned with our brand messaging and target audience
- Write clear, concise, and engaging content that conveys complex ideas in a simplified manner
- Optimize content for SEO and ensure all articles are formatted properly
- Edit and proofread all content before publication
- Ensure all content is delivered on time and meets our high-quality standards
Requirements:
- Bachelor's degree in English, Journalism, Communications, or related field
- 3-5 years of experience as a Content Writer, preferably in a B2B environment
- Exceptional writing and editing skills, with a keen eye for detail
- Experience with SEO optimization and content formatting
- Strong research skills and ability to synthesize information from multiple sources
- Ability to work independently and manage multiple projects simultaneously
- Excellent communication skills and ability to collaborate with cross-functional teams
- Strong work ethic and commitment to meeting deadlines
We are looking for an experienced Senior Content Writer to join our team. If you love creating high-quality and engaging content that explains things in story then you are the right fit in our team!
As a Sr. Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives.
Roles and Responsibilities:
- Analyze existing source content and modify to add value to
- Apply instructional design theory, practice, and methods
- Coordinate with internal team-members, graphic designers, language editors, quality analysts and SMEs to complete the allotted
- Deliver engaging content on a regular basis across several channels, including but not limited to: newsletters, articles & blogs, product collaterals, PRs, explainer videos, social media marketing, website landing pages, video, paid media, sales collateral and case
- Plan, create, optimize, drive and execute the content strategy aligning with short-term and long-term of marketing targets and rest of the organization
- Should be a quick learner and technically strong to pick up new technical skills
- Conduct rigorous quality checks on every piece of content present on website and resources available to
- Build a clear process for managing and executing the content strategy, including developing a pipeline of prioritized content, Quality checks ,
- At both a strategic and tactical level, as a leader and an individual contributor and should be an expert storyteller also ability to handle and drive the team of atleast 5 members.
Education – B.E
- Exp – 4 years of experience in content development
- Ability to rephrase and modify content
- Excellent verbal and written communication skills
- Ability to multitask and remain organized in a fast -paced environment
- Strong computer skills, including Microsoft Office Suite (Word, Excel and PowerPoint)
- Experience in handling team would be a plus.
About Us-
Intellipaat is the leading online education provider and creates courses in collaboration with top MNCs and universities such as IBM, Microsoft, E&ICT, IIT Guwahati, etc., with more than 600,000 learners and 200+ corporates across 53+ countries learning on our platform.
Company link: http://www.intellipaat.com/">www.intellipaat.com
Job Description:
We are seeking a creative and enthusiastic Content Writer to join our team. The ideal candidate should be a recent graduate with a degree in English, Communications, Journalism, or a related field. The role involves creating high-quality content for various formats and channels, including blogs, articles, social media posts, email campaigns, and product descriptions. This is an excellent opportunity for a talented writer who wants to build a career in content marketing and digital media.
Responsibilities:
- Create high-quality, engaging content for various formats and channels, including blogs, articles, social media posts, email campaigns, and product descriptions.
- Research and develop topics that align with marketing goals and objectives, and target audiences' interests and preferences.
- Collaborate with cross-functional teams to develop and execute content plans that support marketing campaigns and initiatives.
- Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
- Edit and proofread content for accuracy, grammar, spelling, and punctuation.
- Conduct keyword research and optimize content for search engines and social media platforms.
- Monitor content performance metrics and provide insights and recommendations for improvement.
- Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
- Support other marketing initiatives as needed.
Requirements:
- Bachelor's degree in English, Communications, Journalism, or a related field.(3 lakh)
- Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
- Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform content strategies.
- Familiarity with SEO, digital marketing, and social media best practices.
- Experience with content management systems, such as WordPress, Drupal, or HubSpot, is a plus.
- Proficient in Microsoft Office Suite and Google Suite.
- Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.
- A portfolio of writing samples is a plus.
Note: This is an entry-level position suitable for recent graduates and candidates with up to one year of experience in content writing. Candidates with strong writing skills and a passion for digital media and marketing are encouraged to apply.
We are seeking a Content Writer/Research Analyst to join our marketing team. The ideal candidate should have a strong background in content creation and research, with experience in managing different marketing collaterals. The role involves creating compelling content across different formats and channels, conducting research to support marketing strategies, and managing collateral production and distribution.
Responsibilities:
- Create high-quality, engaging content across different formats and channels, including blogs, articles, social media posts, email campaigns, video scripts, whitepapers, case studies, and product descriptions.
- Conduct research to support marketing strategies, including competitor analysis, market trends, customer insights, and industry best practices.
- Collaborate with cross-functional teams to develop and execute content plans that align with marketing goals and objectives.
- Manage collateral production and distribution, including working with designers, printers, and vendors to ensure quality and timely delivery.
- Develop and maintain a content calendar that aligns with marketing campaigns and ensures consistent messaging and branding.
- Monitor content performance metrics and provide insights and recommendations for improvement.
- Edit, review, and proofread content for accuracy, grammar, spelling, and punctuation.
- Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
- Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
- Support other marketing initiatives as needed.
Requirements:
- Bachelor's degree in English, Communications, Marketing, or a related field.
- 2-3 years of experience in content creation and research, preferably in a B2B marketing environment.(4lakh)
- Proficient in managing different marketing collaterals, such as brochures, flyers, presentations, and other promotional materials.
- Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
- Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform marketing strategies.
- Familiarity with SEO, digital marketing, and social media best practices.
- Experience with content management systems, such as WordPress, Drupal, or HubSpot.
- Proficient in Microsoft Office Suite, Google Suite, and project management tools, such as Trello or Jira.
- Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.
Hi there! Thanks for taking the time to check us out - we’re flattered. Reading the description below might take a few minutes, but we promise it is all worth it.
Let’s start with
The Opportunity
If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr.Digital Marketing Executive to develop, implement, track and optimise our digital marketing campaigns across all digital channels. Your work will directly impact millions of lives as you will be working on one of our high growth products. We have over 100 Million users across all our products and we are growing exponentially.
What we believe:
Our number one priority is company culture. our whole belief is that “your culture is your brand”
● All the team members are open to converse, helping and teaching
● You will always be noticed for your better work and rewarded.
● Great work-life balance with the flexibility of you deciding your working hours.
● No bossy culture
● The relationship with the founder is more like a partnership & he is always open to listening to you and ready to go beyond the extra mile when you need him.
Feel free to reach out to any of our team members. They can share their first-hand experience.
Responsibilities:
● Plan and execute all digital marketing, performance marketing campaigns including SEO/SEM, app marketing, marketing database, email, social media and display advertising campaigns.
● Performing App Store Optimization & Search Engine Optimization activities for generating organic traffic.
● Design, build and maintain our social media presence.
● Promoting app on various platforms.
● Creating viral & trendy content.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
● Brainstorm new and creative growth strategies.
● Plan, execute and measure experiments and conversion tests.
● Collaborate with internal teams to create landing pages, web pages and other merchandising collaterals and optimise the user experience.
● Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
● Instrument conversion points and optimise user funnels.
● Collaborate with agencies and other vendor partners.
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
● Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation.
● Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth.
● Planning and executing campaigns, including web, SEO/SEM, social media, content, email and display advertising.
● Weekly-Monthly Stats Report
Requirements:
● MBA/BBA/B.E/B.Tech degree in Marketing, Engineering or a related field.
● 3+ years experience in online advertising/marketing digital marketing.
● Experience in Organic Traffic Generation
● Experience in Social Media Optimization and Marketing
● Experience with Data Analytics for ASO and SEO.
● Experience in Keyword Research and Optimisation
● Experience in Competitor Analysis
● Understanding of How metadata differs across store pages and platforms.
● Demonstrable experience leading and managing SEO/SEM, performance marketing, app marketing, marketing database, email, social media and/or display advertising campaigns
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
● Experience in optimising landing pages and user funnels
● Experience with A/B and multivariate experiments
● Solid knowledge of website analytics tools (e.g., Google Analytics, Firebase and others)
● Working knowledge of ad serving tools (e.g., Taboola, DV 360, others )
● Experience in setting up and optimising Google Adwords campaigns
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing and measurement
● Excellent written and verbal communication.
● Experience in Digital Marketing with a specific focus in Google Ad words, Facebook Ads
● Responsible for creating and scaling Facebook, Adwords marketing campaigns
● Analyse data from various sources (Google Analytics, Facebook analytics, etc.) and find insights on how to grow faster
Are you the right person?
To make the cut, you must meet the following criteria -
● You are an impressively smooth talker who can get your point across with ease
● You are able to assess and understand a situation faster than Sherlock
● You love taking initiative and seeing a project through to completion
● You are creative and would love to experiment with new ideas
● You’re a pro at managing Google Play Console If you’ve worked in the mobile marketing space before, we would especially love to hear from you!
Location: Bengaluru (Koramangala) Experience: 3 to 6 years
Benefits :
● Health Insurance for yourself and your Parents- We know a healthy employee is a happy and productive employee. That’s why we offer a variety of health insurance options to meet your lifestyle. You’ll have access to the top providers and physicians available to you and your family.
● Office lunch - Daily free lunch
● Challenging work- All our products target 100+ Million users. One gets to work on scale and experience solving challenging problems.
● Great team- Like-minded talented team to work with
● MacBook to work- You decide your machine, however, we prefer Apple
● Career growth- Boost your career growth by 10X more learning and opportunities
● Team outing- Join us on our annual 2-3 days team outing! Our last one was in Ooty, Tamil Nadu
We’re passionate about enabling people to do their best work. We dream big and we’re looking for people who do the same. Come work with us and find out where your career will take you at Apps10X!
It’s a great opportunity to work on an important mission and join a fun, talented team. Share your portfolio - we want to see what you can do. :)We know that people are more than what’s on their CV.
If this role highlights your experience and gets you excited – please apply!
Job Description: We are looking for a skilled Content Strategist with at least 3 years of experience to join our team. You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist. In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.
Roles and Responsibilities:
• Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more
• Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation
• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
• Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule
• Write and edit high-quality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)
• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)
• Formulate customer delight moments
• Use data and analytics to measure the success of our content, and make data-driven decisions to improve content performance
• Stay up-to-date with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement
• Responsible for developing a sense of community amongst the Client creator base
• Ensure all Client creators are benefiting from the community
• Develop non-product solutions that will enable retention and increase customer satisfaction
• Develop partnerships that will help in creator retention
• Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing
Requirements:
• Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field
• Bachelor's degree in marketing, communications, journalism, or a related field would be a plus
• Active and engaged participant in social media
• Excellent writing, editing, and proofreading skills, with a keen eye for detail
• Strong communication and presentation skills to communicate the message effectively
• Strong interpersonal skills and ability to build relationships with cross-functional stakeholders
• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects
• Familiarity with content management systems (CMS) and email marketing platforms
• Proficiency in SEM best practices and the ability to optimize content for search engines
• Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance
• A passion for content marketing and a desire to stay up-to-date with the latest trends and best practices
• Ability to identify and track relevant community KPIs
• Good network among influencers
We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply!
Responsibilities:
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems Proof read and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
· Conducting in-depth research on industry-related topics in order to develop original content.
· Developing content for blogs, articles, product descriptions, social media, and the company website.
· Assisting the marketing team in developing content for advertising campaigns.
· Proofreading content for errors and inconsistencies.
· Editing and polishing existing content to improve readability.
· Conducting keyword research and using SEO best practices to increase traffic to the company website.
· Creating compelling headlines and body copy that will capture the attention of the target audience.
· Identifying customers’ needs and recommending new content to address gaps in the company current content.
· Produce well-researched content, primarily research reports coming from data coming from our platforms
· Own the brand value stories Promilo for 2023
· Improve brand message in the website pages, cascade brand message in leadership internal and external communication (mails, social media, interviews, speeches etc)
· Work with Digital marketing team to run campaigns using the brand thought leadership reports
· Responsible for repackaging the content for promotion in various formats (social posts, webinar topics presentation, leadership speeches etc).
· Ensure consistency in the form of tone and style
Different aspects of SEO optimization
- ORM (Online Reputation & Response Management) for the client's account
- live Google Ads projects, keyword research & campaign optimization
- Google my business - handling & optimization
- Hands-on experience in live Social media projects
- preparing daily & weekly client reports Skill
Skill Requirements:
Good command over English both written and verbal
- Good MS Excel skills and exposure to work on Google docs or G-suite
- Focused on delivery - Attention to detail and high on rigor & energy
- Expected to work & contribute individually on modules of a project
- Ability to thrive in a fast-paced environment Basic English literature graduates with an aptitude
for Social Media can also be considered
Job Requirements:
- 4+ Years of proven work experience as a WordPress developer.
- Good experience in building custom WordPress themes, custom plugins and configuring content using custom fields.
- Extensive experience in HTML5, CSS3, JavaScript, and PHP.
- Experience using CSS Grid, CSS Flexbox
- Good Communication skills
Job Responsibilities:
-
Building the website front-end and back-end from scratch without using any page builders.
- Creating easy to use, intuitive, well-structured backend for content management.
- Writing SEO friendly, high performant code.
- Configuring server environments such as LEMP.
- Helping formulate an effective, responsive design and turning it into a working
at Curejoy Media Pvt Ltd
Role: CLIENT SERVICING - PERFORMANCE MARKETING
Company Industry: Marketing and Advertising
Experience: 2-5 years
Education: Bachelor’s degree or equivalent
Salary Bracket: - 8L
You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn.
RESPONSIBILITIES:
- Responsible for achievement of digital marketing objectives of our clients
- Oversee overall quality of work being delivered on the account
- Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels
- Experience in fronting client relationships directly
- Handling operations and client management
- Briefing the creative team, helping in the creation of a concept.
- Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
- Strategizing and executing campaigns for clients.
- Working with senior management keeping them informed of new developments, service issues and new business opportunities.
- Managing paid social media campaigns
REQUIREMENTS:
- Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.
- Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.
.
- Should have worked on social media calendar and interactions
- Should have advertising agency experience
Job Responsibilities:
- Work closely with the marketing team to build high conversion landing pages. Maintain and improve our marketing codebase
- Contribute ideas and efforts to improve the quality and efficiency of the marketing workflows
- Write code using agile methods and tools. Plan, create, and execute (manual and automated) frontend tests.
- Staying up to date with current technologies and providing insights on cutting-edge software approaches, architectures, and vendors
Required Skills:
- Minimum 2-4 years of experience in Front-end development.
- Fluency in HTML, CSS, JS, jQuery, Bootstrap
- Good knowledge of Node.js and Rest APIs
- Experience in page speed optimization
- Experience in writing responsive and cross-browser compatible frontend code
- Good understanding of the modern frontend ecosystem.
- Strong problem-solving skills. Willingness to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
- You are a self-starter, capable of working independently.
- True love for technology and what you do.
- Maniacal attention to detail.
Good to have:
- Experience in WordPress theme development
- Understanding of basic technical SEO principles
- Knowledge of a frontend framework like Angular
Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints
- The desired candidate must be from a D2C company.
- Strong hands-on experience in handling e-commerce platforms/websites.
- MBA- Marketing with minimum of 3 years experience in the same role.
Responsibilities:
1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms
2. Create D2C channel from scratch for a brand as well as run an existing one
3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic
4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels
5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth
6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.
7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports
8. Ensure content marketing and content updation on own channel to engage consumers
9. Launch a long-running program to ensure higher retention and drive repeat purchases
Requirements:
Experience in running D2C channels from an end-to-end perspective
Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance
Understanding of consumer behavior and market trends
High result orientation – getting things done on time and as per agreed-upon norms.
Good Communication Skills
Attention to detail;
Creativity
Good research capabilities
- Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Developing and monitoring campaign budgets.
- Planning and managing our social media platforms.
- Preparing accurate reports on our marketing campaign’s overall performance.
- Coordinating with advertising and media experts to improve marketing results.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
- Working with your team to brainstorm new and innovative growth strategies.
- Overseeing and managing all contests, giveaways, and other digital projects.
We are looking for a Digital Marketing Associate to help plan and implement our marketing and advertising activities.
For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behaviour. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.
Ultimately, you should help us achieve our business goals by building strong marketing campaigns.
Responsibilities
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile)
- Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Social)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
- Keeping an eye on your competitors' online activity
- Creating reports to assess the effectiveness of the company's digital marketing efforts
- Performing keyword research to see which words will appeal to various populations
- Most importantly, create organic campaigns to drive engagement and brand awareness.
- Creating landing pages, pitching content to blogs, and setting up Google Adwords campaigns as part of the digital marketing effort.
Requirements and skills
- Knowledge of marketing digital tools and techniques
- Experience with SEO/SEM campaigns
- Solid knowledge of SAAS, CRM tools.
- Solid computer skills, including MS Excel, web analytics and Google Adwords
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- BSc degree in Marketing or relevant field
Innovate with 314e!
We are looking for a Content Writer to join our Marketing department. Your primary role will be to create SEO-optimized website content for medical practitioners and to enrich the websites with engaging blog posts, guides, and actionable marketing copy. As a Content Writer, your responsibilities include conducting thorough research on industry-related topics, generating ideas for new content composition, writing engaging content, and proofreading the content pieces before publication.
Responsibilities:
- Create SEO-optimized website content for medical practitioners in the US.
- Develop, write & deliver compelling blog posts, guides, marketing copy, and social media posts.
- Work with the sales team and the clients directly to understand their content requirements and offer reasonable suggestions to enhance their website performance.
- Proofread and edit the generated content according to US standards and ensure that it aligns with the latest search engine norms.
- Conduct thorough keyword research and develop content strategies for a month-on-month increase in website traffic.
Basic Qualifications:
- 2+ years of professional experience, either as a content writer, UX writer, copywriter, or content strategist.
- Experience in developing US-styled content for websites, blogs, social media, etc.
- Hands-on knowledge of keyword research and standard SEO practices.
- Bachelor’s degree in English, Communications, Linguistics, or a related field (a Master’s degree is a plus).
- Proven ability in adhering to timelines and driving results under pressure.
- Excellent verbal and written communication skills.
- Strong proofreading and editing skills.
- Knowledge of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
- Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
- Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
- Monitor and analyze campaign performance
- Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
- Identify workflow inefficiencies and address ideas to improve the ad ops process
- Knowledge of Social Media Marketing, SEO and Content Marketing
Qualifications
Bachelor's degree in Marketing or related field
Excellent understanding of digital marketing concepts
Strong creative and analytical skills
Note : On Site Job (No Remote or Work from Home)
Job Location : Ulsoor, Bangalore
at TartanHQ Solutions Private Limited
Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯
If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.
Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨
Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥
We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.
What will you do?
- Content Strategy and Management
- Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retention
- Manage digital content hubs and channels, including email, newsletters, and social media channels
- Collaborate across departments to deliver an effective content marketing strategy and editorial plan
- Develop editorial calendar, delegate tasks, and ensure deadlines are met
- Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversion
- Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
- Content Production / SEO Know-How
- Have a working understanding of SEO, content categorization, content development, distribution, and measurement
- Collaborate with design and writing teams to produce high-quality content
- Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
- Measurement and Optimisation
- Monitor and analyze web traffic and social media metrics
- Support and manage ad hoc key projects and/or marketing initiatives
- Measure, optimize, improve and repurpose content on a regular and ongoing basis
- Support in requests related to data crunching and analysis.
We would love to hear from you if :
- You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
- Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid-size businesses)
- A background in brand and/or content strategy, whether at an agency or in-house.
- Genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
- Strong writing skills for both creative and business communication purposes.
- An ability to present to “sell through” our ideas and approaches.
- Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
- You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
- You know content-linked SEO inside-out.
- You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
- You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
- Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc
Why should you work with us?
- We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
- Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
- Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
- So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.
Flexible Benefits
- Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
- Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
- Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
- Brand new MacBook 💻 You get a MacBook you can use for work.
- Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
- Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
- Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**
Sound like something you’d like to be a part of? We’d love to hear from you!
If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return,s or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.
Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨
Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥
What will you do?
- Own and drive the growth of all organic initiatives to improve traffic, engagement, and lead generation.
- Generate topic ideas and work with the content team to get them executed.
- Optimize content on the website, blog articles, and other marketing materials to align them with the keyword strategy.
- Create and maintain the keyword strategy by creating buckets, and maintaining volumes and difficulties.
- Perform continuous competitor study and keyword research to identify new opportunities and gaps.
- Track, report, and analyze key metrics on a weekly basis like the number of keywords ranking, rankings of priority keywords, CTRs, bounce rates, etc. Identify weekly measurable goals and track the progress against them.
- Optimize and monitor all on-page activities like titles and descriptions, website errors and improvisations (monitor GSC), meta tags, sitemap, and robots files.
- Gather insights and continuously improve the content, keywords, and off-page strategies.
- Manage all off-page activities to drive growth in backlinks. Maintain relationships with guest posting vendors.
- Own and manage off-page expenses to drive ROI.
- Plan and introduce new pages on the website to expand the structure of the website.
- Stay updated with the recent developments in trends and algorithms.
- Work with the website team to maintain high website performance.
- Manage and track the distribution of content and videos across multiple channels.
- Work with the creative team for any creative requirements for on-page and off-page execution.
- Identify opportunities to repurpose existing content in various formats to enable further distribution.
We would love to hear from you if :
- Minimum 3 years of relevant experience.
- In-depth knowledge of Google Analytics, Google Search Console, Semrush, and Ahrefs.
- Proven experience in driving growth in traffic and acquisition at a large scale.
- Basic understanding of HTML, CSS, and Javascript. Any experience in Webflow will be an added advantage.
- Expert understanding of the ranking factors of search engines.
- Any previous experience of working with B2B SaaS companies will be preferred.
- Experience in managing end-to-end SEO execution including research, strategy, and reporting.
Why should you work with us?
- We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
- Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
- Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
- So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.
Flexible Benefits
- Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
- Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
- Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
- Brand new MacBook 💻 You get a MacBook you can use for work.
- Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
- Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
- Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.
Sound like something you’d like to be a part of? We’d love to hear from you!
Role - SEO Specialist
We are looking for an experienced and knowledgeable SEO Specialist/Manager to
join our Marketing team! As an SEO Specialist/Manager you will be responsible for
planning, implementing, and managing our SEO strategy. As our online presence is
extremely important for the business's success, your position will play a critical role
in driving our organic growth and success.
SEO Specialist/Manager duties and responsibilities
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and increasing organic traffic.
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify problems and deficiencies and implement solutions in a timely
manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and
best practices
SEO Specialist/Manager requirements and qualifications
• 3+ years of experience in SEO
• Proven success in SEO
• Familiarity with HTML, CSS, JavaScript
• Knowledge of web analytics tools including Moz, Semrush, Google Analytics,
etc.
• In-depth knowledge of research principles and methods and experience in
analyzing data
• Sense of ownership and pride in your performance and its impact on the
company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
farm-to-table Direct-to-Consumer brand, Agri Tech Firm
Job description:
- Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app
- TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team
- Managing budgets and financial for digital marketing initiatives for the organization
Skills Required :-
Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools
Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset
Successful applicant:
- 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus.
- Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields
- Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies
- A start-up mentality and ability to flex in a fast-paced and dynamic environment
- Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage)
- Strong analytical skills and data-driven thinking What’s on offer:
- Lead the performance marketing for a D2C brand in a never-before-done category
- To be at the center of action in scaling the brand across the country successfully
Roles and responsibilities:
- Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills:
- Bachelor’s degree required.
- 1-2 years of experience in SEO marketing.
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO.
Working on off-page SEO and building external links on high domain websites, getting featured in high Domain Authority publications
Working on email marketing and creating emailers and running automated campaigns
Researching on influencers, bloggers, competitors, etc and reaching out to them using email/LinkedIn
Using various tools like SEMrush, Ahrefs, etc. for tracking
Learning and configuring marketing automation software
Working on paid ads like Facebook, Instagram & PPC.
Role - Content Marketer
What you'll do
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.
Skills you bring to the table:
● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.
-
Your responsibilities will include:
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success.
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
- You are highly goal driven and work well in fast paced environments.
- You possess strong analytical skills and are comfortable dealing with numerical data.
- You have excellent communication & interpersonal skills.
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels.
We are the first open-source test automation platform built out of India and competing with global giants. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.
We are inviting the right people to scale our growth, who can help us continuously improve our product offering in collaboration with product, engineering, and customer success teams. If you have a great attitude and a drive to succeed, hop on this test automation journey with us. Learn new technologies & grow your skills along the way!
Job Description
As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on.
Responsibilities
- Write, publish, and maintain customer-facing marketing and technical content, including testing and product blogs, technical reports on testing, educational guides, and newsletters.
- Understand the domain, create value-focused educational content for ICP, secondary personas, & segments
- Coordinate with researchers to prepare short reports for timely and accurate testing intelligence to be shared with clients.
- Work closely with Product, Engineering, Design, SEO, and Marketing teams to determine and deliver content requirements.
- Prepare and review testing related content strategy and target achievements from time to time.
- Implement various elements of SEO and marketing strategy in static and dynamic content for B2B deliverables.
- Follow SEO guidelines. Include and optimize new and existing content for SEO
- Hire and manage freelancers and verify content quality and relevance
- Edit, clarify, and proofread documents written by others, and coach junior writers on ways to improve their writing skills.
- Manage multiple competing priorities in a fast-paced and constantly changing environment.
Requirements
- Minimum 3 years of experience in writing for the technology industry (testing will be highly preferred).
- Good knowledge and understanding of Automation testing.
- Demonstrated writing skills, oral communication, and grammar skills with proven ability to take initiative and build productive relationships.
- Passionate about writing and a hunger to prove yourself.
- Familiarity with the startup work culture and willingness to learn, adapt, and contribute.
- Ability to prioritize and succeed in a highly ambiguous environment with competing demands.
- Demonstrated interpersonal skills, understanding of web culture, and passion for technology.
- Can articulate ideas in a clear and lucid manner to produce informative, interesting, and engaging articles.A knack for creativity and innovation that re-defines the Job!
Candidates from saas, technology product background prefered.
About the company
It has set up a benchmark in the Medical and Health industry with its Digital revolutionary changes. It had a huge impact on Countries Education & the Health sector, as it has taken an effort to uplift & Developing Digital support in India's Medical Education with the sword of Technologies. Our products are being Designed & Developed to benefit the Medical Aspirant as well as its Country's Health Education system. With its continuous effort, many Medical Institutions have been successfully adopting a Digitalised advanced way of Teaching & Learning. Its MedWhiz LMS is very Effective & Essential for Medical Aspirants.
Experience : 3-4 Years
Responsibilities
● Develop new user-facing features .
● Build reusable code and libraries for future use .
● Ensure the technical feasibility of UI/UX designs .
● Optimize application for maximum speed and scalability.
● Assure that all user input is validated before submitting to the back-end .
● Collaborate with other team members and stakeholders
Skills
● Proficient understanding of web markup, including HTML5, CSS3 .
● Proficient understanding of client-side scripting and JavaScript frameworks.
● Proficient understanding of Bootstrap to make the page responsive.
● Good understanding of advanced JavaScript libraries like React JS and Angular 2+
framework.
● Good understanding of asynchronous request handling, partial page updates, and AJAX .
● Basic knowledge of image authoring tools, to be able to crop, resize, or perform small
adjustments on an image. Familiarity with tools such Photoshop is a plus.
● Proficient understanding of cross-browser compatibility issues and ways to work around
them.
● Proficient understanding of code versioning tools, such as Git.
● Good understanding of SEO principles and ensuring that application will adhere to them.
● Proficient understanding of REST API integration.
Regards
Team Merito
Our Client is a VC backed Growth platform
Our client is a Y Combinator-backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists, etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED).
Requirements
Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
You are a highly goal-oriented individual with good communication skills.
Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
Expertise with Firebase, GTM, and Google Analytics.
Experience in generating leads and achieving long-term sustainable growth.
Experience in working with creative teams to give constructive feedback for performance marketing.
A strong portfolio to demonstrate your skillset
Responsibilities:
- Develop and execute successful SEO strategies
- Manage team of SEO Executives
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimisation projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
Requirements:
- 5+ years of SEO Experience. Proven experience as SEO Manager, SEM Manager/ similar role - Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Strong organizational and leadership skills, Analytical mindset with numerical aptitude